From Fashion Degree to Clothing Brand: Lessons from a Fashion Industry Expert


Embarking on a journey in the fashion industry after earning a fashion degree might leave many new designers wondering about the next steps. Abhi Madan, the creative mind behind Amarra, shares valuable insights based on his real-world experience.

Starting a career in fashion after getting a degree can be confusing for new designers. Abhi Madan, the creative force at Amarra, offers helpful tips from his own experience.

1. Enhance your fashion design skills

While learning fashion at school helps, Abhi says having special skills, creativity, and knowing about business is very important. He believes his success comes from both school learning and real-world experience in retail stores. This guide tells future designers to use online learning to get new skills and highlights how important it is to network and get advice from professionals.

2. Craft a solid clothing business plan

Abhi’s journey reveals the unexpected overlap between fashion and business. He highlights the need for a meticulous business plan, considering costs, optimal timing for capital, and external support. He emphasizes the pivotal decisions in garment production and provides alternatives for those with lower budgets, such as consignment, drop shipping, and print-on-demand.

Navigating the fashion landscape requires a nuanced understanding of trends. Abhi suggests balancing trend awareness with a focused approach, emphasizing recognizing individual strengths.

He also encourages designers to immerse themselves in fashion publications, follow influential figures, and engage with fashion media to stay informed.

4. Establish your brand identity

Building a fashion brand is more than just making a logo. Abhi says it’s important to have detailed rules for your brand that help make big business choices. He suggests smartly using social media to build a lifestyle around your brand. This means sharing content that inspires, adding a personal touch, and always keeping in touch with your audience.

For example, you can see Trusted Wedding Gown Preservation has branded themselves as the most trusted dress preservation company. 

5. Conceptualize and develop your clothing line

Abhi’s insights on crafting a clothing line emphasize doodling or sketching as the initial step toward refining designs. He recommends making personal samples to understand the production process better and suggests outsourcing non-creative tasks to maintain a focus on creativity.

6. Find fashion fabrics or create your designs

Fabric sourcing relies on industry connections, and Abhi recommends building personal networks. The guide underscores the importance of agents for beginners and encourages networking within designer communities.

Abhi shares his experience designing fabrics to overcome challenges in sourcing unique prints and materials.

7. Organize production and manufacturing for your line

Growing a clothing brand usually means finding someone to help make the clothes. Abhi talks about different ways to do this, from making clothes by hand to hiring other companies.

He points out that brands that want to keep making things by hand need to pay special attention.

He also says it’s important to keep a close eye on how things are made and to check out local factories carefully.

8. Align collections with fashion seasons

Understanding the seasonal nature of the fashion industry, Abhi advises aligning collection development with global fashion events. He emphasizes the need for collections to transcend strict seasonality, encouraging designers to focus on evergreen pieces that endure for years.

9. Present your clothing line to retailers

Wholesale plays a significant role in a clothing brand’s growth. Abhi shares insights into consignment and wholesale strategies, emphasizing the importance of preparation when approaching buyers. He also advocates for a strategic introduction to buyers, gradually building relationships.

10. Establish an online clothing store

Creating a structured online business idea is crucial. Abhi recommends platforms like Shopify to open an online dress store. It emphasizes the need for a professional lookbook and suggests using themes designed for fashion brands.

Marketing strategies include content marketing, building an email list, and collaborations.

11. Open a store, launch a pop-up, or participate in markets

Abhi’s experience with retail options includes contemplating opening a retail boutique. He suggests affordable and flexible options, such as temporary pop-ups, mini experiences within existing retailers, and participation in markets or events like music festivals.

12. Seek guidance and learn from the experts

Abhi’s journey imparts lessons about resilience, the subjective nature of audience taste, and the importance of focusing on strengths.

He also encourages staying creative and understanding customer preferences, and he emphasizes the significance of a solid business model and design perspective for success in the fashion industry.

Abhi’s thriving business is a testament to the growth achieved through challenges and strategic pivots.

Abhi Madan’s journey is a valuable guide for aspiring fashion entrepreneurs, offering insights into the multifaceted aspects of launching and growing a successful clothing brand.

Looking for visual inspiration for your clothing brand journey? Explore Amarra’s stunning collection of prom and wedding dresses and dive into their insightful blogs can be found at

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