We welcome Adriana Belei for having an interview with us. She is a co-founder of 4kcode.com which offers digital development solutions. When talking with Adriana, She told us about her ambition and interest which helping her to grow faster in the digital industry.
Tell us about yourself?
After finishing my contract as a Legal Consultant I knew I would never work for someone else’s dreams. I have always dreamed about opening my own company but never thought it would be so soon and in a completely different field. Fortunately, during after studying web development and seizing the potential of technology to facilitate our day to day life, I was impressed and felt that software development would be a good option to go ahead. Besides the passion to create businesses with great people and great technology I am also dedicated to promoting women’s engagement with technology and science.
Currently, at 4kCode, I am in charge of bringing new and creative solutions to the web development industry, by engaging and working with like-minded people.
Also, I strongly believe that diversity and gender equality are the most important assets a company can have.
Outside of work I participate in NGO’s and initiatives that provide visibility, community and resources for women in technology. Love to travel, sports and have an insatiable curiosity to learn about new cultures and countries.
How did you get your idea or concept for the business?
The concept came into our minds while we were studying the web development program. From our personal network, we started to receive offers to do websites, applications and all sorts of software. We were very excited to see that even before finishing studying we had demand for this type of services. After finishing studying we decided to set up a business. We knew it would be difficult because we would be in a male-dominated industry doing a quite generic business. But we took advantage of the things could bring an added value, our international experience, the fact that we speak about 8 languages between the 3 of us and the diverse professional background would be the main assets in order to conduct a successful business.
How much potential market share can you achieve in the next 3 years?
Our main market is the Middle East, US and Europe. We want to become a reference agency in these territories but mainly we want to become one of the most important software development agency in Middle Eastern countries.
What was the best book or series that you’ve ever read?
The best book I have read is Discipline from Jocko Willink, it teaches how to stand above difficult situations, believe in yourself and dreams and also how to remain disciplined and calm under pressure. Also, it teaches how to set up your values system and not to lower down those values and principles you establish for yourself.
What are the best and worst purchases you’ve ever made?
The best purchase is Not a Lovely Moon from Caroline Mcgugh. I am a big fan of self-development books. The worst purchase was my Master in Finance Tuition fee because I didn’t like it.
What takes up too much of your time?
At this moment what takes us a lot of time at a business level is marketing and sales. The rate conversion between the proposals we send and projects we end up doing is still low until our brands get more known and established.
What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?
The three pieces of advice are as follows,
Passion → do something that makes you feel as if you were playing each day and motivates you to become better at it
Collaboration → I never believed that support from other people would bring me so far. So if I were to mention an aspect that is to try to collaborate and ask for help from as many people as possible.
Fearless → even tough is difficult to make the hard decisions, just by making them you become stronger even if you make mistakes. Is more important to make mistakes rather than fear what someone else would think and say about those mistakes.
Who has impressed you most with what they’ve accomplished?
I don’t like to follow a specific role model. But I am really impressed with all the women out there that make businesses in male-dominated industries such as technology and finance. Most of them broke many doors and didn’t wait for someone to give them a chair at the table.
Tell us about something you are proud of – about your greatest challenge.
I am proud of the risks I took and questioned everything it was socially assumed that I should do as a woman. Also, I am proud of having a company which co-founders are females in an industry where is not common to see this structure.
How people should connect with you?
This Interview is exclusively conducted by “Haris Siddique”