Ana Wilson, Virtualbird

Ana Wilson, Owner of Virtualbird

We welcome Ana Wilson for having an interview with us. She is a versatile entrepreneur and running successful company “Virtual Bird” which is dedicated to giving entrepreneurs and small business owners the guidance, support, tools and accountability they need to succeed through coaching and admin assistance services.

Ana Wilson has an intense passion for supporting entrepreneurs and enabling them to be the best they can be because none of us exist in isolation. It might feel that way sometimes, especially if we are solo business owners, but it is through the relationships that we form that we are able to really see ourselves reflected and to learn how we can grow. It’s those relationships that inspire us, drive us and keep us accountable.


Tell us about yourself?

I set up Virtual Bird in 2013 when I had been running my own hand-made craft business for a while and I realized that I was much more passionate about the administrative side of the business than the products I was making.

Entrepreneurs and small business owners need to strike a balance between working ON and IN their business. It turns out the ON part is my forte and by doing it for others, it also has become my IN. If you love what you do then it shows, and I’m very fortunate to have been able to create my business around my passion.

Ultimately, I love making a difference to the lives of small business owners.

It is an incredible privilege to be able to watch the journey that every client goes through and to celebrate their successes with them. It is even more of a privilege to be able to play a small part in that success.

I am a perfectionist with an extreme love of lists and spreadsheets, and my organizational habits are a huge part of who I am and how I work.

In my personal life, I’m married and live with my husband in the heart of Sherwood Forest with my adorable dog and grumpy cat. I enjoy crocheting, binging in front of the TV and gardening.

What makes your organization different than your competitors?

Simply put me. I am at the heart of my business and my approach is very direct and no frills. With my coaching clients I will tell them what they need to hear for success, sometimes those conversations can be difficult and are occasionally faced with initial resistance but ultimately my clients know that my approach works – because I get results.

Everything I do I put the client first, if there is a way something can be done with minimal time investment without spending a fortune, I’ll tell them the way. I often joke with my clients that I’ll never be rich because ultimately, I just care about their wellbeing and happiness, not the jangle in my pocket.

In a nutshell, the human approach is what makes me different. My clients know that there is no Pinterest perfect, Instagram worthy life here, there is real life, real emotions, real pain, real joy. I’m on the journey with them, they want to know that there’s a human walking alongside them – not a picture of perfection – because life isn’t like that, not really.

How much potential market share can you achieve in the next 3 years?

The world is my, and anybody else’s oyster, I could achieve massive market share if I put my mind to it and created the right strategy – anybody can if they work hard enough.

But I don’t want to. If I have a huge market share, my 1:1 approach wouldn’t be possible, the scale of the business would make it impossible to work on an individual basis with my clients.

For me? That undermines my core beliefs and the reason I get up in the morning.

I would rather keep a small market share and change businesses on a 1:1 basis, because this is the approach I know, and that works.

What was the best book or series that you’ve ever read?

Personally, I would have to say Recipe for Love by Katie Fforde, it’s such a beautifully written book that absolutely captivated me from start to finish.

Professionally, as of writing I’m working my way through Thrive by Rob Kelly which I was gifted by a friend and it’s mind-blowing. It’s such a fantastic insight into the inner workings of the mind and how you can change your outlook.

What are the best and worst purchases you’ve ever made?

My best purchase ever has to be the Ultimate Diary Planner, my dad bought it for my birthday last year and I’ve used it every single day. It’s organized perfectly, it’s easy to use and it’s so beautiful.

In terms of bad purchases, I can’t think of any single purchase that has stood out as being bad, I mean, sure, we’ve all had things you buy from Poundland that fall apart after 1 use, but that’s to be expected.

If products are genuinely bad, I just learn from it and buy something with different specifications next time.

What takes up too much of your time?

I think we can all agree that whilst social media can be wonderful for creating new relationships, keeping in touch and generally being a part of the world, social media is a huge time suck.

We all know what it’s like to look something up on Facebook and end up looking at your second cousins, sisters, friends cat’s wedding pictures – or watching an educational video on YouTube and you blink and it’s 2 am.

What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?

Get it right from the start – Implement a proper structure, sort out your bookkeeping, get insurance and do everything above board, the right way, first time.

Find a mentor – In the beginning, capital can be hard to come by, but if you can, get a mentor. Having someone in your corner from the beginning can really help you get a grip on the business world and show you the easy way of doing things; instead of you spending hours and hours of frustration going the long way.

Set a schedule – You don’t have to work the 24/7 “hustle”, it’s perfectly possible to excel at entrepreneurship whilst still having a life and a positive work-life balance!

Who has impressed you most with what they’ve accomplished?

Melanie Perkins from Caboodle Textiles. She’s a client of mine, and more importantly, a personal friend.

I’ve known Mel for around 4 years now and her journey has been incredible to watch, she is strong, dedicated, committed and just a real buzz of energy.

Her business is going leaps and bounds and all down to her, she is an incredible, inspirational entrepreneur.

Who has impressed you most with what they’ve accomplished?

Melanie Perkins from Caboodle Textiles. She’s a client of mine, and more importantly, a personal friend.

I’ve known Mel for around 4 years now and her journey has been incredible to watch, she is strong, dedicated, commitment and just a real buzz of energy.

Her business is going leaps and bounds and all down to her, she is an incredible, inspirational entrepreneur.

Tell us about something you are proud of – about your greatest challenge.

I am so proud of my tenacity and perseverance, in both my personal life and my job.

My job often entails fighting fires for clients and troubleshooting tech issues, in turn this can give me puzzles to solve – but I never give up. I will always find a way, and I never say no, I provide an alternate solution if necessary.

How people should connect with you?

They can find me on Facebook, Twitter and my Facebook group

They can also sign up to my mailing list to receive a free PDF download that will show them 25 ways to boost their business: Subscribe Here


This Interview is exclusively conducted by “Haris Siddique” 

Haris Siddique

Haris Siddique is an entrepreneur and investor based in Pakistan. He is a co-founder of Artimization (A global branding and marketing company) which already served more than 500 businesses around the world. Haris is one of a board member of Vizaca Media Company and currently serving as a Head of Global Marketing.

You can connect with Haris on the following mediums:

Linkedin: @Harissiddique | Email: haris@artimization.com  | Website: www.artimization.com

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