Anndy Lian has directly performed in the field for more than 15 years. With his experience and the futuristic approach, he managed to perform in 360° as a business strategist. Including local, international organization and public listed companies, he managed to provide proficient advisory to a vast variety of industries. Before connecting to Linfinity, Anndy proudly served a non-profitable organization and quasi government-linked organizations.
Tell us about yourself?
Prior to Linfinity, I worked in not-for-profit and quasi-government linked organizations, and also the Deputy Director of the Singapore Institute of International Affairs (SIIA). I am an avid supporter of incubating start-ups and have investments in a few health-related companies. I have also been a private investor for the past eight years. A year and a half ago, I was working in medical treatment in Singapore. At a seminar with US pharmaceutical companies and drug research institutes, the issue of counterfeit drugs was taken seriously.
The result of the final multi-party discussion was that the latest blockchain technology may be the most possible to knock down counterfeit drugs. Then, I put the drug traceability in the important position of the entire “blockchain + supply chain” program and started my Linfinity blockchain tour in late 2017.
What makes your organization different than your competitors?
This year, blockchain technology has been combined with more traditional subdivision industries. Blockchain has begun to influence the market structure, with more companies focusing on business transformation. New ecosystems with smart contract technology will be integrated into existing industries and new business and regulatory models will emerge.
Compared with other peers, Linfinity has made it clear that it will not conduct any form of ICO since its inception. Our direction is very clear, that is to focus on commercializing our technology, and construct a trusted supply chain ecosystem on the basis of market demand.
At present, Linfinity has signed Memorandums of Understanding (MOU) with several international companies, such as Alishan Group, WealthBriefingAsia, Scientific Tradition, Rongde Logistics, and Herbriller. Linfinity Dapp beta 1.0 has been officially launched and delivered to enterprises for further debugging.
How much potential market share can you achieve in the next 3 years?
This is a very good question. I think that blockchain is growing fast today and has huge potential, not just for changing the current world, but also its potential to shape the future. There will be a closer combination of traditional industries and blockchain in the next three years. At present, the entire blockchain industry is still in the exploratory stage, and with the development of the Internet of Things(IoT) and Artificial Intelligence(AI), blockchain+LoT+AI can greatly enhance the feasibility of uploading information into blocks, ensuring that offline objects are accurately mapped on the chain, which enhances the overall credibility of the system, and then achieve blockchain commercialization in more scenarios.
Linfinity is not creating an industry, but using new technologies to serve the development of the entire supply chain industry, accelerating the landing of this trusted ecosystem scenario.
What was the most important part of your whole business journey?
The most important part, I think, is the spread of blockchain knowledge through global roadshows. The blockchain is not a new concept, but its current practical application is concentrated in the field of digital currency. Nowadays, pseudo-blockchain projects that are rapidly financing in the name of blockchain are everywhere, which stems from people’s lack of understanding of blockchain. More importantly, many enterprises are even less clear about where to start using blockchain technology, unilaterally thinking that moving from the original business model to “blockchainization” is a rather complicated process.
It is through global roadshows that allow businesses and users to truly understand and benefit from blockchain. “Blockchainization” is not complicated, enterprises will not need to upload information of the whole of every business process, but only package and upload necessary information according to their own needs.
Moreover, Linfinity provides several ways to assist enterprise users in their business applications of the blockchain.
What are the best and worst purchases you’ve ever made?
What I am doing now is the best. Blockchain is first and foremost an emerging industry, and it is also a cutting-edge technology alongside AI and IoT. But the difference is that blockchain technology has lower thresholds and can better cooperate with various industries.
For example, Linfinity is specifically dedicated to providing quality solutions for supply chain information delivery problems in traditional industries. Through Linfinity blockchain technology, the information is packaged and uploaded into blocks, which makes the information of goods public, transparent and safe in the process of circulation. The most direct benefit is that it can help to solve intellectual property right and counterfeiting problems of specific industries.
The negative side may be that due to people’s lack of understanding of blockchain, many people equate bitcoin with blockchain, and some illegal speculators even commit crimes under the name of blockchain.
What takes up too much of your time?
It is global communication. Linfinity is a company with a global perspective. In Asia, we currently have cooperation in Singapore, China, Japan, Korea and Bangkok. We further plan to expand to other regions; Linfinity Forum held in London and the signing of a strategic cooperation agreement remark a small step towards our entry into the European market; the American market plan has been launched, and we are now in contact with a large US logistics company, and cooperation with them is only a matter of time. I spend most of my time on this, and I’m happy to do that.
The vision of Linfinity is to form industry gathering from technology landing and finally realize the construction of a trusted supply chain ecosystem to serve the society and create value. The construction of new supply chain ecosystem requires the cooperation with more large, medium and small-sized enterprises. It is necessary to truly mobilize the resources of the whole society and make joint efforts.
What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?
In this era of mass entrepreneurship and innovation, I think that as an entrepreneur, we should return to the essence of business through impetuous phenomena.
First, to clarify our business logic and figure out where the final profit point is. Second, to do a basic project planning, the purpose of doing this is to understand why we should take risks, spend energy, time, resources and money to do this, and how to achieve our goal.
Finally, we must have a basic team structure. To turn an idea into a successful enterprise, the key factor is to have a strong management team. Members of this team must have rich professional technical knowledge, managerial skills and many years of work experience. We should clear up these points before starting a business.
Who has impressed you most with what they’ve accomplished?
I have been deeply impressed by many projects in this industry. In fact, there are many excellent projects in the blockchain industry, people are engaged in different aspects, so then the solution is not the same.
For example, the blockchain industry can be roughly divided into technology group and business group.
The technology group focuses on the blockchain technology itself, and they may devote more time and energy to the development and optimization of blockchain public chain, and of course, the achievements of these projects are inestimable, especially for improving the access efficiency of the blockchain, it is especially significant.
The business group is market-oriented, such as Linfinity. We are always focusing on the use of blockchain technology phased achievements to solve the market pain point, optimize and improve the key and difficult problems in various industries.
What drives you to keep going when it’s really tough?
The blockchain industry is currently a place good and bad mixed together. On the one hand, it is because that the industry itself is very new, the development time is not long, many aspects are not mature; on the other hand, the market lacks certain supervision, the phenomenon of “inferior cryptocurrencies drives out superior ones” occurs from time to time.
For me, in addition to the potential of Linfinity project, my team is also my driving force. The members of our team are professionals and elites from different industries. Although some of them have not worked on blockchain-related projects before, they are rooted in traditional industries and have exceptionally sharp insights into the market’s pain point. This is very important and necessary for Linfinitymarket-oriented commercialization process of blockchain technology, and this is also an advantage that many peers may not have.
How people should connect with you?
For collaboration and questions, Feel free to reach my Email
This Interview is exclusively conducted by “Haris Siddique”
Haris Siddique is an entrepreneur and investor based in Pakistan. He is a co-founder of Artimization (A global branding and marketing company) which already served more than 500 businesses around the world. Haris is one of a board member of Vizaca Media Company and currently serving as a Head of Global Marketing.
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