Ariel De Lion is an acclaimed performer, author, and researcher, a person of all kinds. Born in the Old City of Jerusalem, and residing in New York City since 2010. Known for the award-winning music video “Egomaniacs,” their enrichment of Brooklyn and Tel Aviv’s creative quarters, their notable projects DOMLO, House of Words, Hostel Ayalon and for taking their startup company, Music Wagon to the TechWeek Top 40 startups of the year.
Tell us about yourself?
I always wanted to be a shark, the best in the world in one field but my mom always said that I am the octopus typo, a person of all kinds. Although I insisted on trying to be the best in one area for 25 years, in music, past few years I came to terms with my nature, which is not that bad after all, being a renaissance person.
How did you get your idea or concept for the business?
Trying to create things that live forever while doing nothing, makes up thy best ideas I came up with. What I don’t focus on is one vertical thing; I work on all the directional points of the compass, while my real trade is the marks and stories I transcend. I see my affair as an artist using everything in the tangible world as my canvas, as a form of poetry. In my latest project, for instance, I assembled local Artists with local builders in Brooklyn to create a Gaudi style building I called House of Word, on another scheme, I bred few creative communities, most noted are Ambrosia Elixirs and Music Wagon. My penchant is to perform intriguing performances which I am doing with DOMLO, Foolofpotential and my music, besides that, I feel an actual mission to shape directions in this confusing and delusional era which I do mostly under the pseudo name #arielism and on my textbooks. That said, at any given moment I can meet someone who has better intentions for me than anyone I’ve known forever, we’ll feel an idea, a mutual purpose and amalgamate a new piece of this puzzle, we call life.
How much potential market share can you achieve in the next 3 years?
We live in the midst of a new era, straying from the etiquette of the old world, which is losing relevance, such periods are a transition period for humanity and the finest hour for community-oriented businesses. I think that every company that will focus on the community will be successful.
What was the best book or series that you’ve ever read?
Best book I’ve read is evident if you follow my work, I grew up being a dungeon master for a group of Dungeons & Dragons (D&D) a role-playing game, I went to their house, and was like, I got a new maze for you HAHA. I grew up on the Hobbit and Lord of the Rings, I love creating fantastic realms and archetype characters as an artist to this day. However, these days, I mostly read ancient texts and scientific protocols.
What are the best and worst purchases you’ve ever made?
The best and worse purchase I ever made is a T-Top Camaro sports car. About 5 years ago my girlfriend and I didn’t sleep all night, after pulling a big successful event, and as we walk home, we stumbled upon a Concord shaped SE Camaro from 2000, and she was like, this car is hot like me. The dealer asked us how we would like to pay, and I said cash, we drove out with the car, and all the money from the event was gone. The worse part is that I still own this car.
What takes up too much of your time?
The most significant time bank of this era is by far the social media platforms, they are not intended to heal the human operating them, only stimulate, and that’s becoming a health issue the coming generation will have to deal with. I need to use these platforms for work, but I always lose myself in it further than expected, many times I can associate with the bugs on the fluorescent as it happens.
What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?
My message to a young catalyst is to always remember that only you choose to be chosen. Surround yourself with people that are better than you, so you’ll become better than you can possibly imagine by yourself, have two mentors one 5 years older and one 25 years older than you, have a focus group or a person which you always speak to when you face a camera, write a post or speak in public. Be you, love yourself and love your neighbors.
Who has impressed you most with what they’ve accomplished?
One of the most mysterious circumstances in life is when you believe in a person, and after an extended period of doubt, they bring it. And while the hardest thing for a human is to wait for the right moment without ruining it, I recognized that the most exceptional sense Cats perform better than humans is their excellent sense of waiting for the right moment. So in answer to your question, I’d say Cats.
Tell us about something you are proud of – about your greatest challenge.
My most significant challenge was conceiving a unique lifestyle, set aside inevitable out of tune moments, it’s been a great lifestyle, some will say ‘living the dream”, I’ll name it “far from sleep” a way of life there’s no need for a vacation because vacation embedded in the lifestyle. The masters of it can play in virtue a long string of moments, sometimes several months feeling only great, balanced and tuned. It is possible! And everyone can do it.
How people should connect with you?
My writings and projects can be found on my tumbler blog arielism.com and my website arieldelion.com. Should you be interested in collaborating on a specific project, they all have designated pages and IGs. I also have a celebratory IG, and Facebook via Ariel De Lion, where I share my life and always love to meet a forward person, feel an idea, and do it. Drop me a message, and we’ll make intentions come true.