Chase Campbell is an American entrepreneur and is the founder and CEO of Size Up, a leading supplement and apparel brand. With 8 stores in the United States and founded in 2011, the company has surely come a long way but at the initial stages, Chase went through a lot of problems and challenges. We sat down with him to talk more about his life, his beginning and lessons that many entrepreneurs can relate with.
Thank you so much for joining us! Can you tell us a story about what brought you to start your business?
Back in 2011, while I was in high school, my father’s job in Detroit, MI suddenly got outsourced overseas and he was left with no job. This was when the auto industry crashed and many others who were in the auto industry were left jobless. A few months later, we lost our house because we were not able to make regular payments since my dad was the only one with a Full Time Job. This led our family to be without a house, having to stay at relatives’ houses until we could figure out what to do. To date, this was one of the toughest times in my life but also a very big pivotal point. I knew I had to make money to help my family out and get us back on our feet so I started to brainstorm ideas of different ways I could make money legally.
How did you get your idea or concept for the business?
Back in 2012, it wasn’t something I expected to grow to where it is now. Back then I was looking for ways to make some money on the side to help support my family. However when time went on I saw the potential so I gave it everything I had and never looked back. I saw a void in the industry and filled the gap. This was just when e-commerce stores and online ordering were starting to get popular but a lot of people still wanted to buy supplements in person. Starting now would definitely be a lot tougher with that same approach since the logistics of e-commerce are getting better and more convenient for the consumer.
How many people work for you currently?
Currently, we have 25 American workers and 7 International workers on Payroll.
What advice would you have for other new entrepreneurs?
Never give up. No matter how crazy people tell you your idea is or how many people tell you; “That will never work ” don’t listen to it. Instead use it as fuel to keep the engine turning. I truly believe anything is possible if you work hard enough and don’t quit early. So many people I no had good ideas but threw in the towel after a few months because they weren’t making money right off the bat.
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When I opened the first Size Up location that became my life. I worked there all day everyday, 7 days a week. I put a couch in the back room of the store so I could sleep there. There’s a Lifetime Fitness right behind the store so that’s where I would Shower at and then behind that is a grocery store where I would get my groceries. I even gave my car to my mom because I didn’t want there to be a crutch for me. I was all in.
You can’t go many places around here without a car back then when there was no ride sharing apps I promise you that. There was never a second I doubted myself though, I always tried to be as positive about the situation as possible. Another thing I strived for was no matter how bad of a day I was having or how slow the store was I made sure as soon as a customer walked in I treated them like they were my best friend. No one ever left not happy.
The people who came in mad at the world I would treat even nicer, Positivity is contagious. Also, don’t try to plan your who life out that’s only going to set yourself up for failure. To many people I grew up with thought they had their whole entire life planned after high school down to the year. Problem was the majority of them who said’ “Be a lawyer by 30” could never do that because they dropped out of college after a semester. Take things slow and appreciate the small things in life, I bet you those small things that you take for granite will mean the most to you down the road.
How much potential market share can you achieve in the next 3 years?
The fitness/wellness industries have been growing consistently year after year. If the fitness scene continues to grow the way it has been it helps us tremendously. More people are getting into fitness than ever before, which in turn helps us out. If you work out you are more likely to take some kind of supplement whether it’s Protein, Amino acids or a Pre Workout. So as the fitness industry grows we grow. In 3 years time we plan on having double the amount of stores we currently have, open another warehouse on the west coast and have our first International location up and running.
What are the best and worst purchases you’ve ever made?
I’m not a big spender, I like to buy others nice things vs getting myself anything over the top. I would have to say my girlfriend and my mom benefit the most from that haha. Nothing materialistic comes to my head at all though, if I had to pick something it would be the amount of traveling I do. One of my biggest passions in life is exploring new places. Typically when I travel it’s only for an extended weekend so I don’t miss too much of the action at the stores.
Who supported you the most in your life?
Not really 1 specific person more of the group of guys who’s been with the company since the beginning and saw Size Up evolve to what it is today. I would have to say it’s always been my parents. They taught me how to work hard at a young age and installed the mindset of giving up isn’t an option in life. They also told me to be happy and love what I do, if I’m happy with what I do it should feel like you don’t ‘have’ to work but you ‘want’ to work. I can genuinely say even though I’ve ‘worked’ 100+ hour weeks since the opening of the first location it doesn’t feel like I’ve worked a day in my life. I love what I do and love the people I get to work with.
What are your future plans?
I try not to plan too far in advance because usually when myself or the people I know have and the plan they had didn’t come true it sets you up for disappointment and uncertainty however, I definitely want to have kids at some point and get married. Also continue to travel the world and experience new cultures and ways of life if different parts of the world. On the business side of things I want to grow Size Up to be a household name and be one of the largest if not the largest supplement retail chain across America.
How should people contact you?
Email is the best way to get ahold of me, my work email is firstname.lastname@example.org