For many decades, television was the primary source of news and entertainment. However, with the rise of the internet – particularly social media – brought a significant change in the dynamics. It also gave birth to influencer marketing, a form of social media marketing involving endorsements and product placement from influencers i.e. people who have a large social media following and the expertise in a certain niche.
There are thousands of influencers around the world, but only a handful of them have been able to earn a name for themselves. Clark William is an example of such influencers.
Clark Williams, popularly known as Oprahside, is a successful social media influencer and fashion entrepreneur. Clark’s career as an influencer started in 2016 when he made his first YouTube channel playing video games. Within a year, he was able to earn over $500,000. He relocated to California (from Illinois) and started his second YouTube channel focusing on sports reactions. With this, he became one of the pioneers in the sports reaction and commentary niche. Clark’s channel became quite popular and he was able to secure around 2 million followers in 2 years.
But that was not it for the young influencer. In 2019, Clark founded a clothing brand, Likemnds, a premium-quality streetwear brand. The brand quickly caught the attention of many fashion enthusiasts and stylists. Following its inception, Likemnds dropped two seasonal collections in the same year. Likemnds recently released its 2020 VISION collection in line with its mission of expanding into a major streetwear name. The collection mainly features long-sleeved shirts and t-shirts. Like the previous collections, the 2020 VISION collection also became instantly popular among the audience.
The success of Likemnds is proof of Clark aka Opahside’s unwavering dedication and passion for clothing. With this brand, Clark wants to leave a lasting impact and legacy in the fashion world. In his exact words, “I want to be one of the biggest fashion designers in the world one day, with a brand that lives on far past my time on Earth”. Clark also shared his undying love for fashion and his intention to retire permanently into the industry. “Clothing design and creation are what I want to do with the rest of my life, during and after I will be done with YouTube,” he said.
According to Clark, the secret behind his success is staying authentic and “finding goals and dreams that motivate him every single day”. The reason he is able to work so hard without getting demotivated is that he wants to achieve the goals he has set for himself, without faking it and pretending to be someone else. “Your goals and dreams are like the ending line in this race of life. I know it sounds cliche, but it is true: you cannot stay motivated and move forward if you do not know what you want to achieve in the first place,” Clark said, adding that you should also own your identity and be proud of who you are.
Like all other successful people, Clark aka Oprahside had to face his fair share of struggles too. From undue criticism to depression and racism, he had to go through it all. However, Clark did not let these things become hurdles; instead, he used them to become stronger than ever – and that exactly the kind of attitude and willpower all of us need if we want to be successful in today’s world.