The website will maintain its brand name and will be integrated into the Instagram platform, according to a statement from the company of Mark Zuckerberg.
Facebook announced this Friday that it has purchased the popular Giphy platform, which allows you to search, share, and create gifs, the ubiquitous animated images on the Internet.
In a statement published on its corporate website, the social network confirms that it will integrate Giphy’s huge library of images with Instagram so that users can access it more organically and intuitively.
According to the Axios portal, the sale has reached a value of 400 million dollars (369 million Euros). For years, the company of Mark Zuckerberg has used Giphy’s API (computer protocol) in its different services: not only on Instagram but also on Facebook, Messenger, and WhatsApp applications.
The social network ensures that the operation of the platform of the animated image will not change. Users will be able to continue creating their images and adding them to the Giphy library, which will continue to operate with all of their collections.
Developers and partners using the API will also continue to have the same access to content. Currently, it has more than 700 million active users and more than 10 billion gifs sent daily.
With this purchase, the platform becomes part of the Facebook family, which already has two giants of social networks such as WhatsApp and Instagram.
Zuckerberg pays $400 million for popular meme repository company ‘Giphy’. Facebook has announced the purchase of Giphy, the most popular Gif-type emoji and Meme Company. Mark Zuckerberg’s company plans to integrate them into Instagram.
The purchase price is around 400 million dollars, according to Axios, who has given the exclusive. The figure is more than what Jeff Bezos, the owner of Amazon, disbursed by the Washington Post, in 2013, about 250 million Euros.
Giphy and Facebook had spent years negotiating their incorporation on the platform. Giphy, founded in New York in 2013 by Alex Chung and Jace Cook, was born to facilitate the use of memes and emojis in communication.
Moreover, it is the largest worldwide repository that exists, with audiences of more than 250 million monthly active users.
The relationship between the two companies comes almost from the beginning, but it was not until 2016 when Facebook agreed to directly incorporate Giphy’s animated gifs on the social network, something that Zuckerberg stubbornly resisted.
Until that date, the video had to be embedded from other sources, which reduced Giphy’s diffusion. The New York Company also launched applications as popular as Giphy Cam that allows you to create custom memes.
Facebook Buys Giphy For $ 400 Million And Will Integrate The Great GIF Platform On Instagram
Facebook has bought Giphy, popularly known as the “Google for GIFs,” as announced by the company in a statement. The great platform and its collection of animated images will become part of the Facebook family after the purchase agreement. As Axios has stated, with a value of 400 million dollars.
According to sources close to the agreement, the two companies started negotiations before the pandemic, but what was initially focused as a partnership has ended up becoming an acquisition.
Giphy was founded in 2013 by Alex Chung and Jace Cooke. With more than 700 million active users and more than 10 billion GIFs sent daily, the platform will be the newest member of the Facebook family, additionally made up of other services such as WhatsApp or Instagram.
Giphy Will Be Integrated Into Instagram
Giphy will be integrated as part of the Instagram team and according to the company; the intention is to integrate the search for GIFs on Instagram.
Mark Zuckerberg’s company explains that 50% of Giphy’s traffic already comes from Facebook apps and Instagram alone accounted for half. Users will be able to join Instagram and Giphy in the future to be able to share GIFs and stickers, both in stories and indirect messages.
Currently, Instagram already allows you to add animated GIFs to Instagram stories. The GIF platform will continue to operate its library and both users and developers using its API will be able to continue using GIFs.
Giphy will maintain its existing integrations with other applications such as Twitter or messaging applications such as Signal, which in practice means that Facebook will obtain data through that API.
We will have to wait for what decision these developers make about it and if they maintain their integration with Giphy. According to Giphy’s latest valuation in 2016, the GIF platform was worth $600 million.
Facebook Officially Launches Its Alternative To Zoom
Messenger Rooms will allow video conferences of up to 50 people. With confinement, many people have discovered video conferencing a useful tool to keep in touch with family, friends, or telecommute.
And among the applications that have succeeded, Zoom stands out, which has experienced exponential growth in the number of users in recent months. This has caused many technologies and social media platforms to get down working to improve their video chat services. Facebook has been one of them.
A few weeks ago Facebook has already presented its alternative to Zoom, called Messenger Rooms, and put it on a trial basis among a small group of users.
Now, finally, the company has officially launched this tool and it is now available to everyone.
In a blog post, Facebook provides more details on how the Messenger Room platform works.
Messenger Rooms allow you to create a room to receive free video calls from up to 50 people with no time limit.
Rooms work directly from Messenger or Facebook and allow you to share links to invite anyone to join, even if they don’t have a Facebook account.
You can also start and share the rooms on Facebook through News, Groups, and Events and choose who can see and join our chat or delete people, as well as block the “room” if we do not want anyone else to join.
The room, that is, the chat, will appear at the top of the News or through notifications. If our contacts or communities create open rooms for us, we will see them on Facebook. If you are invited to a room, you can join from your phone or computer, without having to download anything to get started.
Facebook ensures that Rooms complies with privacy and security regulations so that its users can feel comfortable connecting with their friends, family, and communities.
We don’t see or hear their calls, and the person creating the room controls who can join, who sees the room, and whether the room is locked or unlocked for new guests. The creator of the room must be present for the call to begin, and the creator can delete guests at any time”, they remark from Facebook.
Despite being already available, Rooms still have some limitations. For example, only Facebook users in North America can create a messaging room from Facebook. Other countries will limit themselves to creating only chats from the Messenger application.
Facebook Messenger Rooms: How To Use It To Make Video Calls With Up To 50 People
We will explain how to use Facebook Messenger Rooms to make group video calls from the Facebook website or Messenger applications for mobile devices.
It is the new alternative of the social network to be able to make group video calls with up to 50 participants in a simple way. The tool is starting to be deployed internationally, so it is possible that in some of the media in which it is available it still does not work for you.
We are going to focus on explaining how to do it on the Facebook website and in the Messenger mobile application, but in the desktop applications, it will be the same.
How To Use Rooms On The Facebook Website?
On the Facebook website, all you have to do is click on the button to create a Rooms room in the chat section, which is the one that appears with the icon of a video camera with a sum symbol.
You will see it both in the list of conversations you have on the right and in the list of contacts that appears when you click on the Messenger section.
When you click on the Rooms button your room will be created. To enter your room, click on the Join button as it appears in blue below your profile picture. This room opens in a separate window, and you can use the URL that appears above in the browser so that other people can also enter.
Another method to share your room is to click on the icon with the bust (1) that appears at the bottom of the screen once you have entered. You will go to the room menu, where you have a button to copy a shorter address (2) than the one that appears in the address bar.
In this menu, if you are the person in charge of the room you can also block it so that no one else can enter, or eliminate any of the participants so that they are expelled from the room. There is also a Settings tab in this menu, where you will simply find the option to end the room or close it.
When someone else enters the link you provided, then they will see the same screen you saw yourself before joining your room. It will come out of who the room is and how many people are already inside, and you will have a button to join and enter to talk to the others.
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