The Float ‘N’ Grill viral video quickly captivated social media users, sparking a frenzy of interest in this innovative poolside cooking experience.
Float ‘N’ Grill, the innovative floating grill product, skyrocketed to fame after a viral video captivated social media users.
Let’s explore the journey of Mikey Bashawaty and Jeremy Quillico, the creators of Float ‘N’ Grill, from their appearance on Shark Tank to their current success.
The inception of Float ‘N’ Grill
Mikey Bashawaty, a young man with a background in mechanical engineering, and his friend Jeremy Quillico, a Senior Systems Administrator, shared a common passion for outdoor activities and delicious grilled food.
While enjoying a day on Mikey’s small boat, they found themselves craving a hot meal but realized the inconvenience of swimming back to shore for a proper grill.
Inspired by their love for water and grilled delicacies, the idea of Float ‘N’ Grill was born.
Development and kickstarter campaign
Mikey set out to bring their vision to life and created a working prototype of Float ‘N’ Grill in 2017.
Recognizing the lack of similar products in the market, they dedicated time to perfecting the design and ensuring its convenience and safety.
With everything in place, Mikey and Jeremy launched a Kickstarter campaign to raise $200,000 for mass production.
However, despite their efforts, they fell short and raised only $862, leaving them seeking alternative paths to success.
Social media buzz and product launch
The Float ‘N’ Grill viral video took social media by storm, captivating viewers with its innovative poolside grilling concept.
Undeterred by the setback, Mikey and Jeremy utilized the power of social media to generate interest in Float ‘N’ Grill.
Their innovative concept caught the online community’s attention, and in 2019, they officially launched their product, ready to ship it to eager customers.
Float ‘N’ Grill meets Shark Tank
Seeking to take their business to the next level, Mikey and Jeremy saw Shark Tank as a remarkable opportunity.
Although their initial attempt to secure a spot on the show failed, they persisted.
Their hopes were high when they finally appeared on Season 12, Episode 24 of Shark Tank, but the Sharks seemed less enthusiastic.
The Sharks’ main concern was Float ‘N’ Grill’s lackluster sales performance, with only $19,400 generated over a year.
Despite the skepticism, Daniel Lubetzky, recognizing the product’s potential, offered a lifeline.
He proposed a $200,000 investment for a 50% equity stake or a loan of $100,000 at 7% interest, along with an additional $100,000 for a 20% equity share and a $2 royalty per unit until the loan was repaid.
Mikey and Jeremy, considering the offer excessive, countered with a $100,000 loan at 7% interest, an additional $100,000 for a 22.5% equity stake, and 50% of all Float ‘N’ Grill’s licensing deals.
After further deliberation, they accepted Daniel Lubetzky’s revised offer, seizing the opportunity to explore potential licensing agreements with industry giant Weber.
Since their appearance on Shark Tank, Mikey and Jeremy have experienced increased exposure and improved sales.
They have appeared on various talk shows, sharing their journey and highlighting the impact of their Shark Tank experience.
With Daniel Lubetzky’s connections, the duo anticipates future licensing agreements with Weber, amplifying their market reach.
Product availability and expansion
Float ‘N’ Grill is available exclusively within the continental United States through Amazon and the official website.
Each product comes with a one-year warranty, ensuring customer satisfaction.
While international shipping is currently unavailable due to high costs and import taxes, Mikey and Jeremy plan to expand their reach.
Continued innovation and accessories line
Mikey and Jeremy’s entrepreneurial spirit thrives as they work on their next project—an accessories line for Float ‘N’ Grill.
The duo has already introduced Float ‘N’ Grill utensil holders, anchors, and extra cup holders.
More exciting additions are on the horizon.
Their dedication to enhancing the Float ‘N’ Grill experience ensures continued innovation and customer satisfaction.
Float ‘N’ Grill viral video: Conclusion
The Float ‘N’ Grill viral video captured the attention of social media users.
It sparked a wave of excitement for this innovative poolside cooking experience.
From its humble beginnings to its current success, this unique floating grill has captured the imagination of outdoor enthusiasts.
With promising sales and potential licensing agreements, Mikey Bashawaty and Jeremy Quillico’s creation continues to make waves in the market.
So, next time you’re enjoying a refreshing swim, why not savor the flavor of a delicious grilled meal with Float ‘N’ Grill?