In the online industry, We have seen it’s becoming so competitive because everyone now a days spend hours on internet to grow their business including small business owners, website designers, developer, young graduates and investors. In early 2000 when the internet was gaining an edge and people were not adopting it fully. It was very hard for small business owners to increase their business size and attract a large number of customers because advertising only happens on Radio, Television, Billboards, etc.
After the popularity of Google as a search engine, businesses start getting register themselves online and creating their website to display products. It was not like a rush concept rather it was slow adoption.
But now, We live in 2019 and things are very changing. Everyone one of us finds our products online and even we do place orders to get food at our home.
As per Statista, In 2021, over 2.14 billion people worldwide are expected to buy goods and services online, up from 1.66 billion global digital buyers in 2016. Purchasing goods and services online has become a common practice among many people around the world.
How small business owners can get benefits through online internet marketing?
Reaching online customers was pretty hard in the last 10 years, but not now as if you run a small business and have a very specific budget then you can place your ads on google.com to acquire potential customers wherever you want. If you want to target the USA and having a manufacturing company in China. You can do it at a very less cost through PPC advertising.
How PPC ads help you to get traffic to your online store?
PPC is also called Pay Per Click advertisement. That means you pay only when someone sees and click your ad on google.com or any other search engine like Yahoo or Bing.
You can start the PPC campaign as low as 10$ to test the traffic on your website. It has been observed that PPC converts higher than organic traffic.
What is the best way to run PPC ads?
If you are using google advertiser a very first time, then probably it will take your time to experiment and test on your own but there are plenty of marketplaces or websites available that can help you to play effective PPC ads. One of them is Ad-PPC (A PPC company based in Canada) helps businesses optimize their search engine marketing effectiveness so that they may acquire more customers at significantly lower costs.
The company offers you 3 steps easy process to run a PPC ad campaign for your product or business.
- The first step is to create your account
- Once your account is set up, You will be asked to post ads
- Start earn money (Yes! Once your ad is launched, you will start getting traffic and potential customers)
You don’t need to invest your much time in setting up ads, however, ad-PPC will do all research on your behalf and run your ads smoothly.
Lastly, Its prepaid advertisement concept, The more you invest, the more you get! Some people call it fast money making an advertisement. As long as you put money to PPC. your ad will stay on top of keyword positions.