Starting a new business takes passion and hard work. You probably have big ideas and dreams of how your startup could help many people or change the world. But how do you get the word out and attract your first customers locally?
Marketing and promotion are critical in the beginning when you need to spread awareness and get people excited about what you have to offer.
In this post, we’ll share some of the most effective low-cost and no-cost ways to promote your startup in your neighborhood.
From content marketing to partnering with other businesses, plenty of opportunities await if you keep an open mind and are willing to get creative. Discover a handful of local promotion strategies you can implement today.
Effectively Promote Your Startup Business to Your Local Community
Competition is fierce, even for startup businesses. You want to showcase what you have and what makes it unique while targeting a specific local audience.
If you have a land-based store or office, you’ll need to create a marketing campaign and make intelligent decisions on strategically executing it. Below are some tips every startup should try:
Clear and Compelling Message
Startups are unique and take multiple risks since the products and services offered are new and unknown to the market. Therefore, people might need help understanding your business.
For this reason, a clear and compelling message about your offerings is imperative for your target consumers to know what you’re selling and how it can benefit them.
Some tips to keep in mind:
- Avoid jargon and platitudes
- Every message should be informative
- It needs to be created with the end user in mind
If you already have some customers, you will want them to spread the word about your product, and nothing beats a tested and proven recommendation from a happy customer.
Implementing referral programs where you give incentives to customers who bring in new business can be a great way to encourage word-of-mouth referrals.
You can place banners for your business so that people will know about the program. At the same time, those passing by might be interested and want to try your services before joining. Most importantly, ensure the vinyl banners have all the information you want people to know about your startup business, such as contact details and offers.
Create a Solid Content Marketing Strategy
Generating high-quality leads can be difficult, especially if you need a stable strategy. One of these should be your content marketing strategy, which is designed to bring leads to your website through your content.
Remember, your content should always be valuable and relevant to your local target market.
Some tips to keep in mind:
- Create high-quality content that answers questions and involves local issues
- Optimize your content by using long-tailed keywords
- Demonstrate your expertise and how your products can solve a problem or fulfill a need
Over time, as you create more thorough and relevant content on your website, your community will trust your brand more and instantly keep you on top of their minds.
Therefore, planning the types of content you will create is necessary. If you use the correct terms and words, your target consumers will immediately find them.
Take Advantage of Social Media
Social media platforms and the internet are game changers for startups who want to spread the word about their business and brand.
These platforms are also where companies can interact not only with their potential customers but with other business owners as well.
Some great examples of social media are Facebook and Instagram, which are made to increase brand awareness.
You may also utilize locally targeted ads within these platforms to give you access to demographics that may be interested in your business.
For instance, Facebook offers advanced targeting that allows you to reach people within a specific location and with particular interests related to your product.
Locally Targeted Ads
Local digital ads should also be incorporated into your content, which allows you to target specific local audiences. The first option is SEM or search engine marketing.
These types of ads are those that appear at the top of the search results. If you know how to use keywords, you can make your ads appear on top of search results for specific local queries.
Another is cost-per-click (CPC) or pay-per-click (PPC) ads. These can be added on popular platforms like Yelp. These can help target people based on their interests and behaviors within a specific location.
The best part about these ads is you can control them so that you can turn them off anytime. Plus, you will only have to pay when someone clicks on your ad, making it ideal for new startups on a budget.
Offer Free Trial Versions
The most crucial promotional tactic for startups is offering a free product or service trials. It’s one way for your target customers to understand your product without risk. Once they see its value, they can decide to pay for it.
It has worked for many businesses, such as Canva, Dropbox, and more.
These tech companies offer free trials or plans but with limitations on their features.
Some customers have upgraded to paid plans, and the percentage is quite substantial.
Partner with Local Businesses
Once you find a business willing to collaborate with you, regardless of the differences in your business nature, the result could be a win-win.
For example, you can collaborate if your startup is an e-commerce store and you found a local business that needs to boost its digital marketing strategies.
You may also partner with businesses catering to a target market like yours. For instance, if you’re selling gourmet food products, teaming up with a cafe can improve the visibility of your products when paired with the cafe’s drink.
Overall, these are simple but effective tactics you should consider.
Embrace the Challenge of Promoting Your Startup
Starting a new business can be challenging, even more so for startups. Even though there are numerous marketing and promotional ideas to try, it will only succeed if you put enough effort towards it.
Above are some ideas you can explore; remember to be consistent and patient. After constantly doing the same process, you’ll see the results quickly!