Jack Daniels LGBT Campaign Sparks A Controversy On Social Media

jack daniels lgbt campaign
  • Jack Daniels LGBT campaign is highlighting the ongoing debate about the role of companies in social and political issues.
  • Jack Daniel’s is facing backlash over its “small town, big pride” campaign featuring drag queens, with some calling for a boycott of the brand, while others praise it for its support of the LGBTQ+ community.
  • The debate is symbolic of a wider conversation about the sexualized content of drag shows and their appropriateness for children.

Jack Daniels LGBT campaign is highlighting the ongoing debate about the role of companies in social and political issues.

Jack Daniel’s is facing backlash over its “small town, big pride” campaign featuring drag queens, with some calling for a boycott of the brand, while others praise it for its support of the LGBTQ+ community.

He is the latest brand to face a boycott this year, with social media users taking offense to the whiskey brewer’s “small town, big pride” campaign. 

The debate is symbolic of a wider conversation about the sexualized content of drag shows and their appropriateness for children.

Jack Daniel’s LGBT campaign, which featured drag queens from Ru Paul’s Drag Race, has come under fire from critics who are concerned about the exposure of children to drag shows. 

In June of 2021, Jack Daniel’s revealed its collaboration with three drag queens from the popular television program to create a video series titled Drag Queen Summer Glamp.

During pride month in June 2021, Jack Daniel’s released a series of videos called Drag Queen Summer Glamp, featuring three drag queens from the show completing challenges around the company’s distillery located in Lynchburg, Tennessee.

Despite the backlash, the whiskey makers said at the time that it was “a bold new experience—for both the queens and their hosts,” and that the campaign “reaffirms our commitment to the LGBTQ+ community.”

Everything you need to know about Jack Daniels LGBT campaign

This controversy follows similar ones faced by Hershey’s and Bud Light earlier this year, where both brands were accused of being “woke” by some consumers. 

The boycotts raise questions about the role of companies in social and political issues and the impact of such controversies on their brand image and financial performance.

Drag queens Trinity the Tuck and Manila Luzon have praised Jack Daniel’s “small town, big pride” campaign in which they participated, saying it celebrates individuality and friendship. 

The campaign, which featured drag queens completing challenges around the company’s Lynchburg, Tennessee, distillery, was released during pride month in June 2021. 

Despite being publicized for nearly two years, the campaign is now receiving fresh scrutiny as transgender rights and liberties become a key issue of contention in the culture wars.

While some have praised Jack Daniels for supporting the LGBTQ+ community, others have criticized the campaign as “woke” and only appealing to the “mentally ill.” 

Benny Johnson, a political columnist, and official with Turning Point U.S.A. non-profit, said Jack Daniels had “gone full woke” in a tweet on April 5.

Country singer-songwriter Travis Tritt also tweeted a promotional image of the campaign, urging drinkers of the whiskey to “take note.”

The controversy highlights the ongoing debate about the role of companies in social and political issues, and the impact of such controversies on their brand image and financial performance. 

It also raises questions about the appropriate ways to celebrate Pride and the LGBTQ+ community.

Jack Daniel’s is facing a boycott on social media over its “small town, big pride” campaign, in which it teamed up with drag queens from Ru Paul’s Drag Race, despite the campaign being nearly two years old. 

Some users have expressed outrage at the campaign, with one calling on others to leave Jack Daniel’s products on store shelves. 

However, others have noted that gay and trans people also drink alcohol and called out the anti-cancel culture crew for ignoring the campaign until now.

Jack Daniels has defended the campaign, stating that its products are “made with everyone in mind, including the LGBTQ+ community,” and that it is a “longtime champion” of LGBTQ+ rights. 

Jack Daniels: 'Pride lives here'
Jack Daniels: ‘Pride lives here’

The controversy follows similar social media outrage directed at Bud Light for partnering with transgender influencer and activist Dylan Mulvaney and Hershey’s for including a transgender rights activist’s face on special chocolate bar wrappers in Canada for International Women’s Day. 

These incidents highlight the divisive nature of social and political issues, as well as the challenge for companies to navigate these issues without alienating their consumers.

A Pew Research Center survey found that opinions on transgender rights in the U.S. are deeply divided, with 38 percent of Americans believing society has gone “too far in accepting” transgender people and 36 percent saying it has not gone “far enough.”

  • , So the elites in the company are risking major profits from the masses, just to placate a very small percentage of the population! Contrary to what the MSM would like for us to believe, this group is not 30% but less than 3% of the population! Why should we, the majority, have to endure this nonsense? The companies, who turn woke, will suffer the consequences!

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