J.D. Perry of Baton Rouge Head of Moss Point Financial

J.D. Perry of Baton Rouge, Head of Moss Point Financial

J.D. Perry of Baton Rouge, LA has the reputation of a tenacious and enthusiastic executive in the financial services industry. He is the former Chief Executive Officer of JP Global Capital Management and founder of ViaCap Partners, the parent company of Moss Point Financial. Mr. Perry brings over 20 years of experience in top management positions, with a proven track record of administering billions of dollars in investable assets.

Tell us about yourself professionally?

Well, from an education point of view, I have a Bachelor’s degree in Finance and an MBA. I also hold two M.A. degrees, although neither are business-related.

I hold several certifications and started my career in a bank trust department. Looking back, that was a true blessing, in that, trust departments touch many areas in finance and investing. So, I was able to quickly experience the nuances of foundations and endowment investing, pension investing, high net-worth families, and management of tangible assets like real estate, ranches, collectibles.

All this was capped off by training in estate planning and tax planning. Many trust groups do it all so to speak. I moved to a much larger bank with a $40 billion trust group and eventually founded and led an independent trust company that also included investment banking activities and private equity activities. I transitioned to alternative investments about ten years ago after seeing Wall Street implode on itself. I realized the biggest winners on Wall Street are the Wall Street firms themselves. Individual investors are an afterthought in Wall Street, and I think that is atrocious.

What makes you different than other professionals in your field?

I want to know and understand every minute detail about everything that affects our decisions. I resemble more of a research scientist in finance than a traditional financial advisor or investment manager. We profoundly labor over details and specifics, and that leads me to also being very forthright about my comments.

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It is important to me that clients trust me, and that means I have a tremendous responsibility to do the hard work, so my decisions support that trust each and every time. Also, we all must resist emotional decision making, and too many advisors are swayed by the last article they read or the quick shifts in the market, not to mention they sit and watch financial news networks which paint their thinking. I say let the facts do their good work. I find the greatest way to solve emotionalism in the market is with consistent research, so the real facts are top of mind all the time.

How much potential market share can you achieve in the next 3 years?

That’s a hard question because the market size in our area is hard to estimate. I think it is reasonable to say we will be a top 5 player inside of 3 years.

What was the most important part of your professional journey?

I think for me it was learning how to take a loss. Investing is a game of nets; that is, you total your gains and your losses and net them together. The end result is what you are targeting, but I wanted to win every single trade. Perfection is a predator and the enemy of doing a great job. Once I learned to take a loss properly, I was able to then quickly move to limit losses and hold gains longer. That shifted my returns substantially. That is what led to me becoming an award-winning manager where my fund was named the fund of the year in our style in 2015.

What are the best and worst purchases you’ve ever made?

Professionally, we invested in a large tract of land and converted it to an environmental mitigation bank. That was a huge win. The worst was a private equity deal in high tech. Personally, the best purchase has been a book collection I invested in over several years, and the worst, a used Ford truck for one of my kids. Not knocking Ford as a company, but this truck was truly a worn-out piece of junk and I suspected it when I bought it but did it anyway. I could write a book on the things that went wrong in the first 30 days alone. I bought it for my daughter, and even though the truck was a bad vehicle, my daughter and I jumped in and tried fixing it. It really was a great time with my daughter, and we both learned a lot about trucks, too much.

What takes up too much of your time?

News. I need to watch it to stay up to speed, but it is genuinely worthless on most fronts.

What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?

Whew, that’s a big topic. If I whittled it down to three I have to say it would be:

  1. You are exactly what and where you decide to be. So decide wisely.
  2. You need help, find trustworthy people to help guide and advise you
  3. Manage your attitude. John Maxwell said it best, “sometimes you win, sometimes you learn.” That is a great attitude to adopt.

What drives you to keep going when it’s really tough?

I take a page from Simon Sinek and remember my why. Knowing your why helps keep you focused. I also remember that neither success nor failures are forever, so this too shall pass. The issue is clear, you just keep going, and you can win in most businesses by just moving forward.

How should people connect with you?

The best way is to shoot an email to info@mosspointfinancial.com


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