An interview with Milande David, Who owns a beauty business called Alexander Peirre Lipsticks.
Tell us about yourself?
Ever since I could remember, I’ve always had a passion for all things entrepreneurship. I recall being known as the “potato chip girl” as a freshman in high school because I sold potato chips and candy bars on campus for extra cash. I combined my passion for entrepreneurship with my love for the Beauty industry when I launched Celebrity Glam Squad in 2009, a mobile hair salon that primped and pampered clients in their own home in South Florida.
I worked with celebrity clienteles on the set of music videos, TV commercials, fashion shows and in the privacy of their home. Unfortunately, I walked away from the success of that business to focus on my family as my husband, at the time, was diagnosed with cancer. As soon as things got better with my family, I could not wait to return to my beauty and entrepreneurship roots.
What makes your organization different than your competitors?
Being a woman of color, my biggest challenge was finding lipstick shades that would suit my melanin skin tone. I stepped in and decided to become one of the pioneers to help fill this gap in the industry. Don’t get me wrong, as you can see on our website and social media pages, our clientele are women of all shades and backgrounds. Our lipstick collection looks gorgeous on all women. We just make sure that our shades will suit women of melanin skin tones especially.
How much potential market share can you achieve in the next 3 years?
The beauty industry is limitless. Just ask Kylie Jenner and Rihanna. It’s a matter of being strategic, intentional with marketing and very, very persistent. As a small business owner, it is imperative that I continue to provide high-quality products to my niche clientele and ensure that customer service is a priority. If I continue to deliver with these strategies in mind, who knows where my business will be in 3 years.
What was the best book or series that you’ve ever read?
Between being a mom, wife and a business owner, the question should be — do you find spare time to read? Haha. It’s almost impossible for me to read a full book from cover to cover. However, I love reading articles about business and articles that provide knowledge and information to help me grow personally and professionally. I constantly look for resources and tools to keep me inspired and motivated.
What are the best and worst purchases you’ve ever made?
The best purchase was my first smartphone. Being a busy mom, I am grateful to have technology that allows me to multitask on-the-go. The worst purchase I’ve made was acquiring a business I had no business acquiring. Lesson learned; Don’t jump into an opportunity just because it looks like a good opportunity.
What takes up too much of your time?
Sleep! I adore it but it takes way too much time away from my day.
What three pieces of advice would you give to college students/new startup business owners who want to become entrepreneurs?
3 P’s; Passion, Patience, Persistence. Have a passion for what you pursue. Passion will help you get through those inevitable tough times. Have patience as the process does not happen overnight. Be persistent and not give up.
Who has impressed you most with what they’ve accomplished?
As they say, “Birds of a feather, flock together”. I am surrounded by successful women who have worked their tails off to get where they are independent. I would say my closest friends impress me with what they’ve accomplished.
Tell us about something you are proud of – about your greatest challenge.
Being a mom is my proudest moment. I’m at every football game, gymnastic competition, dance recital, field trip, musical play and everything my babies are part of. This is no easy feat for someone who has a demanding career. And yet I do everything possible to be a fully engaged hands-on mother while juggling a career. Even if that means losing sleep. So yes, it’s my greatest challenge but, ever so sweet, my proudest accomplishment.
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