For a majority of people, their professional degree determines what they want to do for the rest of their lives. Most people choose their career based on what’s trending – or better yet, the financial security it offers – without thinking about whether this is really what they want to do for the rest of their lives. As a result, they’re stuck in a boring, monotonous job with no hopes of getting out. Although people always have a career change option, only a few have the courage to actually go down that road because they’re scared of the risk it entails. However, Nabil Riffi believes a career change can be quite successful if you do it right – and he’s leading with his example.
Nabil Riffi is a successful LLB and the CEO of a thriving marketing agency in Belgium. After completing his Bachelor’s and Masters in Law, Nabeel went onto pursue a career in law. He was employed as a law trainee at a famous law firm in Belgium and 3 years later, he even started his own law firm where he wore all the hats. From advocating for his clients to managing daily tasks of his business, Nabil did most of his work by himself. This is when he realized that his interest and passion lie in management – and not law – and thereafter, his career took a 180-degree turn.
Nabil left his full-time profession as well as his firm and went onto join a marketing agency, Plus Point Marketing, as an Administrative Director in 2018. His duties included managing the agency (including HR), pitching to potential clients, and dealing with legal issues. Owing to his exceptional management abilities and people skills, he was soon awarded the position of CEO at the same agency in the following year.
Currently, he is pursuing the role of the CEO at Plus Point, an agency that specializes in creating and executing effective marketing strategies for all major architects, interior designers, and other construction professionals in Belgium, France, and the Grand Duchy of Luxembourg. Plus Point Marketing is also the organizer of the Plus Point River Cruise, a one-of-its-kind roadshow where 50 different producers get a chance to pitch their innovative ideas and products to architects, interior designers, project developers, and other building decision-makers. This event takes place every year on a cruise ship and moors at 5 different locations in Belgium.
The unique selling point of Plus Point Marketing is the agency’s ability to develop a personalized relationship with each of its clients, primarily through 1-on-1 communication. After a telephonic conversation, Plus Point Marketing’s experienced consultants visit all specifiers in the construction industry: “active” architects, interior architects, and turnkey firms. They use the Plus Point Marketing system i.e. promotion, prospecting, and market analysis to help their clients reach new heights of success.
Plus Point Marketing has been constantly growing since Nabil took charge of the CEO position, and this is proof of how he had a knack for not just law but management as well. But the credit doesn’t go to his talent only – it goes to his courage as well. Unlike other people who are stuck in boring jobs just because they’re too afraid to change careers after a certain time period, Nabil was courageous enough to seek opportunities in a field that interests him and avail them too. “That’s how my whole life has been. I believe in avail opportunities as you get them, instead of thinking too much,” he says.
“There’s no doubt that a career change can be scary and it can fail at times too. However, we must also remember that nothing in this world is completely risk-free. Thus, don’t be afraid of change – go do whatever your heart truly desires and you’ll succeed for sure,” says Nabil Raffi.
The man is truly an inspiration for everyone out there who feels they’ve opted for the wrong field and are too afraid to look back now. Connect with Nabil today through his website or social media handles.
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