American socialite and reality star Paris Hilton had made her mark on the metaverse.
Hilton, who made her name through various scandals and high-profile relationships, decided to ring in the New Year with the launch of her digital business within the popular game Roblox.
The model-turned-DJ has developed her own island within the game, naming it ‘Paris World.’
Here, players are charged to re-live Hilton’s own lavish lifestyle, participating in her favorite activities and enjoying a taste of luxury.
According to Dexerto, Hilton was heavily inspired by the success of the metaverse, saying”
“For me, the metaverse is somewhere that you can do everything you can do in real life in the digital world,”
“Not everybody gets to experience that, so that’s what we’ve been working together on over the past year – giving them all my inspirations of what I want in that world,” Hilton added.
In ‘Paris World’, players get to explore a replica of her Beverly Hills mansion, drive around in sports cars, and have an in-depth look at the boardwalk inspired by her wedding, amongst other things.
Some social media users are confused as to why a wealthy figure like Hilton would want to participate in the metaverse, although many believe it is more to maintain relevancy than make big bucks.
With a net worth of around $300 million, it is not surprising to see people debating whether or not Hilton launched the island for monetary benefit.
Paris Hilton, Born Into American Royalty
Born as Paris Whitney Hilton on February 17, 1981, Hilton was the first of four children of the socialite family.
Her father’s grandfather was the founder of Hilton hotels, Conrad Hilton. Her parents are former actress Kathy Hilton, and her father is businessman Richard Hilton.
Hilton and her siblings had everything going for them, growing up in both New York City and Beverly Hills.
Her social circle included Kim Kardashian, Ivanka Trump, and most famously, Nicole Richie.
Despite being born wealthy, Hilton managed to make quite the name for herself through her business acumen, to the point that her grandfather told her: “I used to be known as Barron Hilton. Now I’m known as Paris Hilton’s grandfather.”
Paris Hilton’s Modeling Career
As was the norm for wealthy socialites, Hilton took on a career as a model at a young age.
She began working as a model while still at elementary school and was signed by T Management as a child.
Over the years, she modeled for top agencies including Ford Models, and appeared in advertisement campaigns for brands such as: Gucci, Christian Dior, and Marciano.
By the time she was twenty years old, she was named New York’s leading It-Girl for prancing around in lavish outfits on the arm of big-name Hollywood stars like Leonardo DiCaprio.
Her latest modelling stint was for Kanye West’s shoe brand, Yeezy, in 2018. Hilton also appeared in Phillip Plein’s Sport campaign in 2019.
The Infamous S*x Tape
There’s a 90% chance the first thing someone thinks of when they hear the name ‘Paris Hilton’ is the s*x tape that was released without her consent.
When she was just nineteen years of age, Hilton and her then-boyfriend Rick Salomon recorded an explicit video, which Salomon sold as revenge p*rn in 2004.
He called the tape 1 Night In Paris, releasing it to the public without Hilton’s knowledge.
The pair were engaged in a lengthy legal battle of the tape, where Salomon accused Hilton of defamation after she claimed it was released without her consent.
Hilton sued the distributor of the exploitative video for invasion of privacy, refusing to back down from her stance that she did not permit the release.
The matter was eventually handled out of court, with Hilton being awarded a percentage of total profits made from the tape, as well as an additional flat payment of $400,000.
In 2013, she demined making money from the tape and case, saying:
“[She] never made a dollar. I make enough money in nice ways. My fragrance [brand] makes enough, I don’t need to worry about that.”
The Simple Life
Three weeks after the s*x tape scandal, Hilton’s reality show, The Simple Life, made its debut.
In the show, she and her then-best friend Nicole Richie set out to explore the world of socialites and embarked on a mission to learn about the so-called ‘real world.’
The show was a hit from 2003 to 2007 and featured the two working as cam counselors, farmers, and fast-food employees.
It was estimated that Hilton made $5 million for a single season, a much higher salary than what Richie was earning.
This may be a significant reason for the two drifting apart, resulting in the show’s untimely cancellation.
Branding And Fragrance Line
Hilton reportedly has 19 different product lines, which collectively earn her a whopping $10 million each year.
Her name is stamped on any and every product imaginable, from fashion accessories to vitamin supplements.
As her entrance to the metaverse proves, Hilton is a proud proponent of NFTs and has been developing a virtual reality program under her brand.
Her perfume empire is her biggest money-maker to date, and with 28 fragrances to her name, it is not difficult to see why.
She has reportedly received $3 billion in revenue since the brand’s launch in 2004, making it the second most successful celebrity fragrance line of all time – just after Hollywood legend Elizabeth Taylor.
The Grind Never Stops
Hilton refuses to stop there, not willing to let go of her status as a business mogul.
The heiress and socialite charges $300,000 for appearance fees at private events, where she leaves after roughly two hours of mingling.
Wanting to branch out, she turned to DJ-ing, making her debut at a pop music festival in Brazil.
By the end of 2014, Hilton received an award for Best Breakthrough DJ and an impressive $1 million per set.
Hilton returned to television in a six-part Netflix series called Cooking With Paris and a reality series called Paris In Love, chronicling the planning process of her wedding to entrepreneur Carter Reum.