SEO plays a crucial part to significantly increase your traffic and brand recognition.
According to HubSpot, 80% of a website’s traffic starts with a search. That is why SEO search engine optimization is so essential.
People use Google to make over 3.5 billion searches. In the United States, 78% of people use the web to examine products and services before purchasing.
Once your website starts ranking on the first pages of Google’s search results, you will get to reach more people that indicates more traffic, more changes, and ultimately, increased revenue.
75% of users do not even go to the second page.
According to the research, the top three search results get 60% of all traffic from a web search. Leads coming from a search have a 14.6% close rate, as compared to just 1.7% from channels like print or direct mail advertising.
The basic concept of SEO optimization is generating more traffic to the website. But with 1.24 billion websites in the world, how do you guarantee that your website receives sufficient traffic?
Here are the top 10 SEO strategies that will further direct traffic to your website:
In most searches, at least 50% of people use four words or more. This means that just keywords are not important. You need long-tail keywords that are specific to the search.
When it comes to broad keywords, there is tough competition out there which means that you need to offer something more to stand out among the crowd. A long-tail keyword is important so that people get specific results for what they are looking for.
Good Quality Content
In a competitive world of SEO, many people write on a similar topic. What should you do to be unique to get rank at the top of the search listings? The response is writing high-grade and well-researched content.
The content on your website should also be different to avoid any internal competition between web pages for search engine ranking. You require to create your website in a way that when people search for something particular, all relevant information is quickly available. Also, be certain that your content is frequently updated as search engines usually check for updates to give the best result to its users. Writing useful content can increase your traffic and conclusively influences your SEO.
Meta Description and Title Tags
Title tags are very much like a book title. This is the link that can be clicked that appears on result pages of search engines. let’s take Google as an example, a perfect title tag should be less than 60 characters.
A meta description is what comes below the title in search engine results. This creates the first impression on a searcher, and we all know first impressions matter. If you have an excellent and brief meta description, there is a good possibility of people visiting your web page, and also good for SEO.
Images are what make appearance attractive to a web page and make it unique. It even thought so dull a web page without images. For a better search engine ranking, make sure that you optimize the images by adding descriptions, alt tags, and titles. It is helpful for your website SEO works.
Note: A search engine can’t recognize the content of the image. It is the text with an image that supports them to determine how appropriate a page is. For this, use innovative, optimally sized, good quality images.
For a search engine, backlinks work as an advertisement for a website. A guest blog on another site that connects back to yours will send traffic to your website.
Getting a ranking in online lists will also send traffic to your website. The description of your business in an e-directory will have a connection to your website. Make sure you keep updating your information in these directories to produce traffic and raise your SEO ranking.
For a search engine, an SSL certification is essential. What an SSL certificate does is to make changes to your website’s “HTTP://” to “HTTPS://” that makes it more reliable and guarded. If you want a search engine to trust you, an SSL certificate is a requirement.
According to Google research, there are more mobile searches than on desktops in 10 countries including Japan and the US. To work on this increasing trend, your website requires to be mobile-friendly.
Use high quality less sized image so it will not take too much time to open your website.
Whether you accept it or not but is a fact that having a guest post on a well-known site can boost blog traffic to your website and help build your brand into the bargain. Be assured about the standards for guest blogging that have altered completely during the past eighteen months, and spammy tactics could cost in severe penalties. So, proceed with care.
So many businesses focus to attract new customers through content marketing that they overlook the more traditional method which is Email marketing. Email marketing can be a persuasive tool, and even a fairly successful email blast can result in an important uptick in traffic. Just be mindful not to spend too much of relentless emails about every individual update you make in your business. A friendly email reminder about a new service or product can be a boost to your traffic.
Google Analytics is a precious source of data in every conceivable aspect of your site, from your most well-liked pages to visitor demographics. Keep a close eye on your Analytics data, and use this data to inform your promotional and content tactics. Consider what posts and pages are showing the most popularity. Inspect visitor information to comprehend how, where, and when your site traffic is coming.
These SEO strategies will help your website to make more traffic and will generate more revenue.