There are probably some quick SEO fixes you can make to boost your website traffic. However, there’s only so much you can do without a little help from copywriters.
You can look at it this way — SEO is the bone, and a copy is the meat of your efforts to reach wider audiences. So, among other things, copywriters have the important task of keeping the attention of your website visitors and steering them in the right direction.
Of course, that means that poor copy can be bad for your business. That’s why it’s essential to have great copywriters.
Copywriters Add a Human Touch to Your SEO Strategy
Sure, utilizing the powers of SEO, you can do everything that’s in your power to optimize your website for higher ranking and better visibility. There are various tools that can provide you with keyword insights, link analysis, and much more.
However, this is just the technical side of SEO. To truly engage with your target audience, you need great content. Content is said to be king, but in reality, it’s emperor. That’s because, no matter how high up you show in search results due to great optimization, people need a human touch to connect to your brand.
Dry and bland content won’t show your prospects who you really are and what you can offer.
They Know How to Implement the Right Keywords Successfully
Knowing which keywords you need is one thing, and implementing them naturally is a whole different thing. Anyone can do keyword research, but if you think you can simply stuff your pre-existing website content with the relevant phrases people search for, you’re sorely mistaken.
In fact, Google can even blacklist your website for keyword stuffing.
On the other hand, an experienced copywriter will know how to use the relevant keywords in the best possible way and incorporate them in the text seamlessly. They might even do their own research using tools such as Ahrefs.
They Can Contribute to Establishing Your Brand
A good copywriter can write a good text. However, a great one will make sure to understand your brand thoroughly before they write anything for you. That way, they will be familiar with your philosophy and make sure the content on your site is consistent and heterogeneous.
They will make sure to match your tone of voice and style and keep it throughout your pages while optimizing them for SEO.
If you haven’t found your voice yet, copywriters can help you do that as well, especially if you’re a new business. You can tell them about your vision, and they’ll help you make it come alive.
SEO Attracts Leads, Great Copy Converts Them
Hiring an SEO company to optimize your site can do wonders for your organic reach. You’ll get a lot of visitors in a short time. However, that’s only half of the trick — you need to make them want to stay as well. If your visitors leave your site as soon as they enter because of bad copy, they won’t be of much use to you.
So after you’ve attracted leads, you don’t simply convert them with the amazing products or services you offer — you do it with compelling copy. No matter how great you are at what you do, if you want to keep your audience’s increasingly shortening attention span, you have to make them interested quickly.
Copywriters Guide Customers in the Right Direction
Inexperienced writers often suffer from the “try-too-hard syndrome,” i.e., while trying to be original and engaging, they usually achieve the opposite. On the other hand, experienced writers understand that simpler is better, and they actually know how to make visitors click that button.
If you team up with a competent copywriter, you’ll get a captivating landing page, compelling calls to action, and much more. These professionals have amazing persuasive powers that not many are immune to.
So wherever you want your visitors to go from the landing page, a great copywriter will steer them in that direction with ease.
The Effects of Bad Copy Can Be Detrimental to Your Business
Have you ever visited a website and encountered such poor copy that you left immediately? We all have. Bad copy is potentially worse than no copy at all. It can ruin your reputation once and for all.
Firstly, it shows a lack of care and effort. Today, it’s all about first impressions and presentations, so no matter how great your products and services are, if your copy is poor, no one will bother to engage with you.
Secondly, it breaks trust. Most of the time, your website copy is your customers’ first encounter with your business. So you can’t build rapport and get people to trust you if your business seems shady online.