Almost a million women become pregnant in the United States every year. It is an interesting figure for entrepreneurs who want to cover the needs or provide services for Pregnant Women.
To a decreasing number of pregnancies in the US, we add the obstacle of market saturation. There are many who want to stick their head in a bouquet in which the emotional component affects the sale, and a lot, for the illusion of the arrival of a new member to the family and having to prepare everything to make them feel comfortable and happy.
Here you can read a few products and services for pregnant women.
The Value Of Emotionality
To the affectivity that a child naturally inspires (people prefer to save in themselves, then in their little ones), the emotionality of pregnancy is added, which makes women more sensitive and, therefore, more vulnerable to purchase of items and services.
Entrepreneurs who enter this sector must know that motherhood is an incomparable experience and emotions, feelings, have a significant influence.
The emotional component plays a fundamental role in consumption, especially when it comes to the first pregnancy, at which time illusion and uncertainties lead future parents to try different types of products in search of the most suitable.
Kind of that prenatal yoga course what more comfort, that most effective anti-stretch mark cream, those maternity pants that feel the best.
From the second pregnancy, the situation relaxes; The articles and services of the previous time are already known, so that only what is essential is purchased. It should not be forgotten that more than one child involves more expenses and, therefore, parents are looking more for ways to save.
In addition, the recycling factor makes its appearance. Regardless of whether the pregnancy is in the summer or winter, most items that were purchased the first time are reusable.
And if not, there is always a friend or family member who lends those products that, it must be taken into account, once those nine months have passed they are no longer needed.
These inheritances are the result, now more than ever, of the desire (rather need) to save.
The good thing about these times is that innovation is being promoted, are you willing to start a project that works? A circumstance that is profitable both for companies that want to gain a foothold in the market, as well as for those customers who want products and services that surprise them and meet their demands.
What is unquestionable is that pregnancy generates a series of needs, intrinsic to that state, which makes consumers, even the most savvy and cautious; have to spend money on the purchase of certain goods.
And it is that normal clothing is no longer worth, which forces mothers to obtain new models; back pain triggers the sale of ergonomic corsets and pillows; and in the supermarket the products with folic acid and iodine make their August.
Now, among the great variety of genres for sale, how do you get customers to opt for some items and not others? In the childcare sector, for example, word of mouth works a lot and it is important that new products or services are differentiating enough to gain a good number of fans who recommend them.
Provide Added Value
Perhaps that is the key to success in this unique industry: differentiate yourself, provide added value, an innovative property that, in this case, is as useful as it is functional, and responsive to the emotional state of this transitional period of life.
Innovation, more than modern techniques or latest technologies, involves knowing how to meet those new needs that arise when a woman becomes pregnant.
In a declining market, it is required more than ever to put yourself in the customer’s place, who, in this case, seeks comfort, saving time and money, security and trust like no one else. Whoever succeeds will have a long way to go.
For this reason, it is not enough for them to be offered a mobile application that details how they will be found each week of the pregnancy; of those there are many. The one that manages to connect the whole family and involve it is innovating.
And the midwifery service that chooses to approach the pregnant woman’s home, facilitating the reviews, also makes a difference.
Another aspect to value is that this type of clientele is especially loyal: if they like and need something, they don’t usually change it. The reason, of course, is that during pregnancy women think not only of what is good for them, but also for their children.
And with the well-being and safety of your little ones, they don’t risk it. For this reason, products or services that offer an economical and efficient solution are very well received at this stage.
Tailored To Hormones
But that fidelity that pregnant women show (especially from the second child when less is experienced because the market is already known) must face an inherent component of pregnancy.
It is the whirlwind of hormones, which produce a true feminine swing of sensations and emotions. Fatigue is one of the most frequent, so that product that saves you time and does not require you to spend a lot of energy on its acquisition is a great asset.
Also sadness, so it is important to raise the spirits of women, who feel important in these special, but changing times.
Impulsiveness may be an aspect to benefit from in the short term; But if the item does not have really innovative characteristics, it can generate rejection as returns or not buy again.
In this sector, the least interesting is rejection. It is so, because word of mouth is vital for consumption. Pregnant women trust more than anyone (above even their relatives and gynecologists) what other women recommend, who are going through what they do, who know how they feel at that very moment and what they need now.