Suitable Social Media Platforms For Business Leaders In 2021

Suitable Social Media Platforms For Business Leaders In 2021

Social media is a powerful tool in today’s world. Already this year, TikTok remains the most downloaded app as people continue to share viral clips and make educational videos on the relatively new site. There are tons of social media sites to choose from in 2021, though, especially for business owners.

The instant ability to be able to connect with people gives social media a truly unique edge as it enables professionals from all walks of life to engage in a variety of subjects in an instant. Business leaders use Twitter to share comical stories or personal development news; LinkedIn is popular when it comes to sharing company updates, while Instagram is a great place for professionals to show off any holiday snaps or promote a new product to the masses in video format.

Whether you’re a business leader or a small independent company aiming to reach new people, finding the ideal social media platform for you and your company can be a challenge. Generally, they all offer something different and cater to a range of different audiences. For example, gamers sharing videos of them finding fun slots by themes might not be suitable on TikTok, a platform for young people. Likewise, if you’re aiming to tap into a senior audience, you wouldn’t want to join it either.

To help you find the ideal social media platform for you and your business in 2021, we thought we’d go through what some sites generally have to offer.


An important platform for business leaders and small business owners, LinkedIn is a hugely popular choice for professionals at the moment. In the early days, the platform was used mainly by recruiters and networking professionals keen to expand on their contacts. These days, it tends to offer far more for people. You can hunt for prospective employees, secure business deals, connect with people from your industry, find a new job for yourself, or even share blog posts and articles with your army of followers. LinkedIn is a great way of getting your name out there.


Video-based content is the way forward these days, especially as people become lazier and want to watch a short video instead of reading a long article. They require more time and effort, but YouTube videos can help you add a more personable feel to your brand or enable people outside of your business to get to know you a bit better. Make sure you invest in high-quality video production if you do feel YouTube is the right platform for you, though.


One of the original social media platforms around today, Twitter isn’t just about connecting with friends and family but also sharing opinions on your area of expertise and keeping up to date with the latest breaking news stories. It can be a controversial platform at times, but if used properly, it can lead to success stories in the future, too. Twitter is brilliant for creating engaging content, you can get some big names involved through the platform, which can help drive engagement around you and your business.


After being bought by Facebook in 2012, Instagram has become one of the biggest social media platforms around today. With a focus on images and videos, it’s worthwhile taking your time to create a unique plan and to come up with engaging content in what is a saturated space. Perhaps you’re promoting a new product or sharing a video on your brand. Either way, make sure you do it properly. Other social media platforms for business leaders to consider are Pinterest, Facebook, TikTok and Snapchat.