Van Cleef & Arpels is a luxury brand that has become recognisable for its pops of colour, its vibrant and often nature-inspired designs, and its place on the red carpet around the necks and wrists of the rich and famous.
Combining its striking one-off creations with collections designed to suit the everyday buyer and investment buyers, Van Cleef & Arpels as a brand is built on innovation and creativity, embodying designs and concepts which have proven to be popular and enhancing them for the modern market.
Throughout its 100-year+ history, Van Cleef & Arpels has continued to delight and inspire with its collections – but which are the best and the most popular among buyers, past and present?
Let’s take a closer look.
Nature-inspired jewellery
Van Cleef & Arpels says of its own brand that “nature is one of the prime sources of inspiration” – combining the grace and natural beauty of floral colours and exquisite shapes with the timeless style that comes from the simplest settings and sources.
The Bouquet collection is one such collection which plays on the concept of intricate and delicate shapes taking centre stage, using the finest and most elaborate materials and gems to breathe life into shapes inspired by the great outdoors.
The Frivole collection is another collection which sits under the umbrella for nature-inspired jewellery and pieces, owing its style and design flair to the movement of flowers dancing in the breeze.
The Frivole collection is very centred around depicting natural plants and shapes and how they move – with sweeping lines and gems that catch the light.
This collection was enhanced after its initial release with a series of versatile pieces which doubled as alternative accessories, for example, a pendant that could also be worn as a brooch and was also subject to enhancement by adding gems and jewels.
Another collection which falls under the nature category is the Alhambra collection – though the prominence of this as a spotlight collection of the Van Cleef & Arpels brand is one with a lot more to say.
The Alhambra Collection
When it comes to depicting and identifying the best and most popular collections on the market for Van Cleef & Arpels, there is no doubt that Alhambra is up there as one of the best.
Inspired by luck, which was a value instilled in the brand from its early founding days, the Alhambra collection is built around the motif of a four-leafed clover and became recognised almost instantly as an elegant symbol of luck as gifted by the Van Cleef & Arpels brand.
While the central concept and motif have remained very much unchanged throughout its history, the Alhambra range has undergone significant growth in terms of the colours, materials, and even products that it embodies and celebrates – with bejewelled and increasingly colourful depictions of the four-leafed clover ensuring that the collection remains relevant and popular on the market regardless of trends.
Arguably the most popular and well-known of all the collections created and released by Van Cleef & Arpels, the Alhambra range is extensive and has been worn by some of the most famous faces out there – but it’s not the only selection that has caught celebrity attention.
One-off creations
Finally, where would Van Cleef & Arpels be without those prominent pieces which command attention and help the brand become a household name?
The zip necklace is one such piece, which was famously worn on the red carpet by Margot Robbie and demonstrated the brand’s creative focus on turning everyday staples into exquisite accessories.
In a similar way to how the brand uses nature as a core inspiration, this piece took something very normal and bland and gave it an enhanced presence in one of its most famous pieces.
Similarly, the couture collection unites traditional design flair with bold colours and abstract shapes to create pieces that tell a tale and play into the brand’s notoriety as a brand that is making history and reinventing its brand story with every new collection and release.
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