The COVID-19 pandemic has reshaped the entire world. Almost every industry in the world is facing disruptions, and no business is immune to these changes. While some industries, such as the healthcare and pharmaceutical industry, are experiencing an enormous increase in their demand, others have been hit hard due to the pandemic and some have reached the point of shutting down.
In such turbulent times, businesses are being forced to do the unusual and adapt to the ‘new normal’ to merely survive. Although this transition is quite difficult, The Winning Brand has made it incredibly easy.
The Winning Brand is a US-based venture that helps businesses scale their revenue to great lengths. The company assists business owners in creating a strategy that will enable them to build content for their business which can be later turned into some type of media. This includes podcasts, talk shows, and so on. By doing so, The Winning Brand enables businesses to create a strong online presence, which is the key step to going completely digital.
The Winning Brand’s primary target audience is either new businesses that require an expert opinion to ensure things are going well and those businesses that are rebranding themselves to enter a new market. Besides this, the company also helps businesses that have reached their maturity stage and their growth has tapered off. The Winning Company helps such businesses in rebranding themselves and securing more clients that ultimately leads to growth.
This venture is the brainchild of Chase Hunter, an accomplished Brand Strategist. Chase Hunter has helped several businesses jumpstart and take their brand to a whole new level even before she started The Winning Brand. What really makes Chase stand apart from others is the fact that she believes in diversifying. While most people think that being the master of one trade works best, Chase Hunter thinks that being the jack of multiple trades (not all) is something that can get you far in today’s world.
“Most people try so hard to become an expert in a certain field, and while that is not wrong, I believe you need to keep your options open. An actor thinks that the only way for him to earn more money is by getting more gigs, but I can list down at least five other ways he can make money,” Chase says.
According to Chase Hunter, with COVID-19 reshaping the entire world, businesses need to diversify and think about newer ways to adjust with the “new normal” now more than ever. This is precisely what Chase helps her clients through The Winning Brand; coming up with fool-proof strategies for businesses that will help them build media-related content to build an online presence, or attract a new audience altogether.
Apart from her venture, Chase is the host of The Winning Brand Podcast, a series of podcasts that is “dedicated to helping entrepreneurs and small business level up with the right tools and resources they need to boost their branding and marketing to scale their business”. The talented brand strategist is also the founder of The Winning News, an entrepreneurial newscast created exclusively by entrepreneurs for other entrepreneurs.
There is no doubt that the COVID-19 pandemic has become an inflection point for most businesses. Those who successfully adapt to the “new normal” on time are the ones that will survive while others will be out of the race – no matter how successful they were previously.
Transitioning and adapting to a completely new business model – one that is more focused on going digital – can be cumbersome. Moreover, there is a lot of pressure involved as you do not get a second chance, and The Winning Brand understands that. Together, Chase and her team will help your business unlock potential that you did not even know you had and this will take your business to new heights of success that most people think are impossible to achieve.
