Tictail – Then & Now (A Complete Story of the Brand)

Tictail is a social shopping network that has been recognized as a free e-commerce website builder. From the year 2018, the company has merged with the world-famous e-commerce software – Shopify and, therefore, it can not be known as an individual entity anymore. But still, it makes sense to signify the major Tictail features that were owned by them till the end of 2018.

Although we have already discussed merging of Tictail with Shopify in our previous article this information could become helpful for those users who are somehow involved in e-commerce website development as well as for those, who are inquisitive on the website builders and web design in general.

So, Let’s get started now.

What is Tictail?

Tictail was a social shopping website for customers to find out new, emerging designers all around the world with a particular focus on fashion, art, and home decor. In that, you could have created a custom website and added your product to the marketplace, which increased your vision and an opportunity of making more sales.

Tictail Features:

The real standout feature of Tictail was the Go Shopping area, which unifies all of its shops into classifications for people to come and analyze Indy products that would not be found elsewhere on the internet. It was somewhat the same as Etsy, but it had a fresh look with the large list for categories such as the great outdoors, holidays, fashion and items for pets.

Undoubtedly the Go Shopping page was outstanding for both customers and sellers. The feature set was least, but they included most of the basics for you:

  • Implement your own custom domain.
  • Add an infinite amount of commodities.
  • Receive access to an unlimited amount of bandwidth space.
  • Connect to your Facebook and Twitter accounts.
  • Set country, currency, and tax.
  • Manage orders and products with ease.
  • Create discounts for customers.
  • Create a store with a mobile-responsive interface.
  • Gain access to hundreds of apps to improve how your store works.

Tictail Pricing:

That was the appealing part of the Tictail  to some people

Tictail was a completely free platform, with free hosting, and an unlimited supply of bandwidth and product uploads. You still had to pay for any agreement fees through Stripe, PayPal and Klarna, but everything else was free.

That suggested no monthly or checkout fees, and no paying for upgrading feature or early terminations.

Tictail Revenue Streams:

Tictail had two principal revenue streams:

Agreement payments for purchases driven through the platform of Tictail and paid add-ons to improve merchant stores. Tictail did not charge its merchants sign-up, monthly subscription, or product listing fees, but the Company took a 30% cut of all income generated through user stores. This represented Tictail’s principal revenue stream, for most of the Company’s yearly revenue.

The Company also created revenue through the sale of premium add-ons, or apps, that used to increase the functionality of users’ stores. Whereas there were number of free apps available, many of the platforms most helpful or popular apps were only accessible as paid-for offerings. These apps cost as much as $20 monthly to use.

What Was The Process Of Selling on Tictail:

Developing a custom shop in Tictail was simple and free. And the best part was that all sales you used to drive yourself were yours. Only if customers found you through Tictail’s marketplace you were charged a 10% commission. Follow the next steps of how users used to sell on Tictail.

You signed up on their page. Email, password, and you would be taken to your dashboard. A wizard then guided you through every mandatory step.

  1. You needed to set the country, currency, and tax of your store. Otherwise, Tictail used to set this by default based on your browser’s input.
  2. Then you added your brand’s name, a description to explain what you wanted to sell, and your first product. You were required to include a picture of the product, mentioned a name, price, category, quantity, or if you offered any varieties of the same item, such as different colors or materials.
  3. Tictail gave you the freedom to select your themes and made them more personal.
  4. Then you had to go to Payments
  5. The next step used to be Shipping to add your different shipping options and the custom message that would be automatically sent to customers who place an order.
  6. In the final step, you had to select your terms and conditions. you could have added a standard 14-day return policy or the generous 30-day return policy

Next steps: You had a look at the App Store. Tictail could have been very basic if you used it as a free platform, but you could have upgraded it using apps. Some were free, for others, you had to pay a monthly subscription.

  • Custom domain name. €1/month.
  • Yotpo Product Reviews. free.
  • Sellfy, if you wanted to sell anything digital you create instead of physical products. €11/month.
  • Plugin SEO detects problems that may affect your performance on search engines. free.
  • Printout Designer Premium, to create customized invoices, labels, and other printouts. €6/month.

Pros and Cons:

Like any other e-commerce website builder, Tictail came with its pros and cons

  • Simple and quick set up;
  • User-friendly and convenient for beginners and web design pros;
  • Many web store creation choice;
  • Availability of applications that can amplify functionality to your website.

When it came to the drawbacks of the system, there were no too many of them These were:

  • Lack of integrated shipping alternatives, which often used to slow down the delivery process when it came of the bulk sale
  • Absence of web store customization tools
  • Lack of a blog, which could have been a handy tool for any online store.

What Happened To Tictail?

In November 2018, Tictail was purchased by Shopify. Click To Tweet

Tictail closed its site from 1 April 2019.  Shop owners could have gone through the dashboard until 1 May 2019.

If you searching for a drag-and-drop site developer, Tictail is not the best option as you can not alter the header or footer of your website the way you do this with Weebly or Wix. But Tictail possessed some of the decent features.

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I am a writer and journalist based in Singapore. Since the start of my career, I have been in Content Marketing and have proven record by featuring businesses, products and technology on various news outlets like Forbes, entrepreneur.com, vizaca.com, inc.com, businessinsider.com

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