Vanessa, Co-founder of The Golden Concepts

Vanessa, Co-founder of The Golden Concepts

Tell us about yourself ?

I’m Vanessa, Co-founder of The Golden Concepts, an e-commerce store that curates a wide range of eldercare products to enable ageing well. I’m also a semi-retired musician and regular yoga practitioner.

How did you get your idea or concept for the business?

The idea behind the company first started when my co-founder Chang Xi and I went to Denmark on a student exchange programme during our undergraduate days. During our time there, we observed Danish seniors embracing ageing and living life to the fullest, while not being limited by mobility challenges. We became passionate to make this a reality in Singapore and set up the company in 2011.

What’s your company’s goals?

We aim to maximize the independence and mobility of seniors, and enable them to age well with a high quality of life in their golden years.

Vanessa, Co-founder of The Golden Concepts

How do you market your business? How are people aware of your business?

Marketing on a small budget is one of the biggest challenges for small companies. We depend largely on online marketing to reach our target audience. Besides e-commerce, we also distribute our products to brick-and-mortar stores to increase our reach in the market.

How do you advertise your business?

We do most of our advertisements online as we are able to measure the effectiveness better and make changes as necessary.

What made you choose this type of business?

I believe that a business which is driven by a social mission will be able to create an impact in society that is far-reaching and most importantly, sustainable.

If you had one piece of advice to someone just starting out, what would it be?

Get used to being uncomfortable. Embrace change, and change quickly.

Why do your customers select you over your competitors?

We strongly believe in great customer service and we do our best to offer customized solutions alongside our unique products.

If you had your time again, what would you do differently?

Looking back, I would have started the company while still in school.

How can people connect with you?

Feel free to reach me via

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