When you consider the various ways that you can get into web development and monetization, most people skip over dating services. They don’t realize how beneficial these particular sites can be and that they are not as difficult to initiate as they thought. With that in mind, let’s take a look at what you would need if you wanted to launch a successful dating site.
Choosing a Dating Niche
First off, you need to choose what area of dating you want to get involved with. You can’t have a general dating site or one that “does it all.” Those websites tend to fade fast because users desire a niche dating experience to help them obtain the matches that they desire rather than looking through hundreds of thousands of options.
Dating service users are very different. Someone is looking for a serious traditional relationship, and someone needs a local girls hook-up. You need to decide what kind of site you wish to operate based on your experiences and the area of the market in which you could operate the best.
Another major consideration for launching a dating website is the budget that you have in place. You have to put together a smaller sum for a dating site than you would for other services because you’re not selling a product. Still, you must consider how much to put aside for site development, advertising, and upkeep.
Based on a conservative estimate, you should expect to pay about $35,000 upfront for the complete development of the site, as well as upkeep costs of several thousand dollars per month.
Advertising is another major element of a dating site that you must consider. You need to put together a budget, find the best way to reach people, and get them on your site. Your advertising copy must be succinct and effective. Moreover, your advertisements must be placed in areas where your target demographic is likely to see them. Advertise on specific social media sites and websites to get the best results, and don’t be afraid to heavily advertise in your beginning stages.
Creating a New Website or Buying an Existing One?
Without a doubt, it is better to build a new website when you start a dating service. That way, you are in control of all the code, you own the site without any claims, and you close any loopholes on potential security risks by having all the data in your hands.
Buying an existing site can be an easy way to bootstrap your site’s vision, but it can cause headaches when it comes time to expand.
Types of Monetization
You must remember that an online dating service is a way to provide a service, but it is also a business that can be quite profitable depending on the means through which you monetize it. Several avenues for monetization exist.
A great way to monetize a dating site is by charging a monthly fee for using the site. This way, you have a set amount of money that you will gain each month. You can use that money for site upkeep and development while using other forms of monetization to pay yourself and your staff.
For one thing, you can use direct ad services on your website, where someone pays you to advertise on your site. It’s direct and simple. Another method of monetization to consider is SEM advertising in the form of SEO optimization combined with PPC and CPM advertising styles.
Online dating is a great market to be in right now. The industry is experiencing plenty of growth, and there is always room for new competition. Now that you know the basics of what you need to start such a site, you should establish your vision of a dating service and see if you can make it work.