All of us have heard the statement, “Jack of all trades master of none, though ofttimes better than the master of one” at least once in our lives. While this statement is partially true, there are a lot of things that have changed with time and now, one can excel in a number of fields simultaneously. As Evel Knievel said, “I am not the jack of all trades – I am a master of many. There is nothing I cannot do if I want to,” Zhi Ko also believes nothing is impossible if you truly want it – and we agree with him.
A digital marketer by profession and a gaming influencer by passion – that is what defines Zhi Ko aka NekozTek. After getting his degree, Zhi kick-started his career in media and marketing and entered the realm of FinTech, with a particular focus on sustainable construction. Fast forward 7 years, he is not only a growth hacker but a FinTech commentator and an E-sports specialist as well.
At the beginning of 2020, Zhi listed another profession in his portfolio as he stepped into the world of influencer marketing through TikTok, a rapidly growing video-sharing platform with approximately 800 million users worldwide. Zhi shares short videos where he talks about a range of topics relating to gaming. These include – but are not limited to – cross-compatible games, the pros and cons of different consoles, exclusive deals on gaming content (video games, accessories, or online memberships), and some of his personal favorite games.
Zhi currently has over 368,000 followers on his TikTok channel @nezoktek alone. His videos have a total of almost 7 million likes, and some have even churned out millions of views. Due to this, several brands have reached out to the young influencer for marketing and collaboration purposes. Apart from collaboration, Zhi also offers consultation services to companies, with his area of expertise being social media marketing.
And that’s not it – apart from all this, NekozTek also has 3 FinTech companies under its umbrella. These include Noble 5, a company that manufactures innovative gaming mice; Radiance Co., an esports team for online gaming; and Titan Ventures, a company that helps businesses accelerate growth in projects specifically in the cryptocurrency space. All 3 of these ventures were started by Zhi and his partners, and are currently doing really well.
What makes Zhi stand apart from other young entrepreneurs is his willingness to keep learning and moving forward, even if that involves taking large risks. Unlike other individuals who focus all their time and effort on one venture and are averse to taking risks, Zhi believes in diversifying your portfolio having the courage to take risks. “In the business world and life in general, you need to take certain risks to move forward. After all, even if you fail, you will have a new learning experience”.
Moreover, Zhi also believes that instead of waiting for the right time, you should avail opportunities as they come by. He says, “Those who wait for the right time spend a major part of their lives just waiting – and that time is basically wasted. Also, an opportunity once lost does not come again. Therefore, my advice to everyone is to take immediate action – but after weighing the pros and cons, of course.” Personally, we also agree with this!
In a world where several individuals are forced to give up their passion and choose a profession primarily based on financial security, Zhi has emerged as the perfect example of how to you can turn your passion into your full-time profession while becoming financially stable. The young, passion-driven entrepreneur and influencer’s achievements are truly commendable.