Google’s Gemini is quickly becoming a favourite among business owners, thanks to its strong link with Google Workspace and a growing set of tools that rival ChatGPT. As more businesses turn to AI for help with daily tasks, Gemini is seeing rapid growth.
Its ease of use, powerful features, and integration into familiar apps make it a top pick for entrepreneurs. Let’s look at what’s driving this surge, how Gemini is changing the way people work in Google Workspace, and why more entrepreneurs are switching from ChatGPT.
Gemini’s Growth: The Data
Gemini has seen a huge jump in users since it switched from Bard in early 2024. Documents from Google’s antitrust case in April 2025 showed Gemini had 350 million monthly active users and 35 million daily users in March 2025.
That’s up from only 9 million daily users back in October 2024. By May 2025, Sundar Pichai said Gemini reached 400 million monthly users. While it still trails ChatGPT’s 600 million and Meta AI’s 800 million, Gemini’s rise, especially among business users, stands out.
A big reason for this growth is Gemini’s tie-in with Google Workspace, which serves more than 3 billion people worldwide. Business owners are taking notice, sharing stories online about how Gemini helps automate tasks and makes teamwork easier in Gmail, Docs, Sheets, Slides, and Meet.
On January 15, 2025, Google Workspace announced that Gemini was now included in all Business and Enterprise plans, so small and medium-sized companies get access without paying extra. This move has opened up AI tools to a wider audience, especially those looking to save money while growing.
Google Workspace Makes Gemini a Go-To for Business
Google Workspace is at the heart of Gemini’s success with business owners. By building Gemini directly into tools like Gmail, Docs, and Slides, Google lets users get AI help right where they need it. There’s no need to switch between apps or pay for separate chatbot tools.
Gemini works as a built-in assistant across Workspace, with features like “Help me write” in Docs, image creation in Slides, and automatic email writing in Gmail. These features fit the needs of busy entrepreneurs who handle many tasks daily.
Early in 2024, Google offered “Gemini Business” and “Gemini Enterprise” plans at $20 and $30 per user each month, giving access to more AI features within Workspace.
By January 2025, Gemini became part of the standard Business and Enterprise packages, so more people could use it without extra steps. TechCrunch reported that over 31% of Gemini’s usage comes from mobile devices, showing its value for entrepreneurs who need to work anywhere.
Companies are using Gemini in lots of ways. They can summarise long PDFs in Docs, come up with marketing ideas in Sheets, or improve client emails in Gmail. One user online joked that Gemini is like “Clippy with a Stanford degree” because it handles dull work with skill. These features save time and help business owners focus on bigger goals.
Gemini vs ChatGPT: Why Business Owners Prefer Google’s AI
ChatGPT has led the chatbot market since it launched in 2022, but Gemini is making gains with business users by taking advantage of Google’s app network and offering real benefits.
- Built-In Experience: Unlike ChatGPT’s separate website or API, Gemini works inside Google Workspace. Users don’t have to leave their usual tools, which is key for busy business owners. While Microsoft Copilot offers something similar, Google’s system reaches more people.
- Affordable: Gemini is included in Workspace plans, so there’s no need for an extra $20 per month like ChatGPT Pro, or $200 for advanced research. This saves money for companies, especially as they add more team members. For developers, Gemini 1.5 Flash costs $0.07 per million input tokens, much less than GPT-4’s $2.5.
- Secure Data: Business owners care about keeping client information private. Gemini keeps company data within Google’s systems, while ChatGPT’s free tier data can help train its models. Workspace admins say this added security gives them peace of mind.
- Handles Many File Types: Gemini works with text, pictures, audio, and code. Users can, for example, make visuals in Slides or review GitHub projects with Gemini, a feature added for advanced users. While ChatGPT has improved, Gemini’s link to Google Search and Workspace apps makes it more flexible for business.
- Daily Use: ChatGPT sees more total traffic (3.9 billion visits to Gemini’s 284.1 million in February 2025), but Gemini’s integration with Workspace means people use it for real work more often, such as writing emails or building presentations.
Even with these benefits, ChatGPT is still strong in areas like creative writing and solving complex problems. Forbes points this out, but notes that for business owners looking for tools that fit their workflow and aren’t expensive, Gemini stands out.
Roadblocks and What’s Next
Gemini’s growth isn’t without issues. The ongoing antitrust trial has put a spotlight on whether including Gemini in Workspace has made the user numbers look bigger, as some users may not realize they’re using the AI. Some say Gemini lags behind Meta AI in tasks like solving maths problems.
Google is still working to improve Gemini. Recent updates include more personalization, new links to GitHub and Google Calendar, and the Gemini 2.0 Flash Thinking model for faster reasoning. With 1.5 million developers now using Gemini’s tech, the platform looks set to help businesses build custom AI tools. Google’s latest experiments point to even more advanced features that could narrow the gap with ChatGPT.
Gemini’s Place in the Business World
Gemini is changing how business owners use AI, with its rapid growth showing just how valuable it’s become. By making Gemini part of Google Workspace, Google has made AI tools available to more businesses, especially those who need affordable and secure solutions.
While ChatGPT is still a strong competitor, Gemini’s close connection to Workspace, lower cost, and strong privacy controls make it the first choice for many entrepreneurs. As Google keeps updating Gemini, it’s likely to have an even bigger impact, helping businesses work smarter and grow faster.
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